Acitivision releases a new Call of Duty every year. One of the main discussion points around the franchise is what's new and different for each annual installment. Activision Blizzard CEO Bobby Kotick said in a new interview that much care and consideration goes into every new game in all of its franchises. This is done as part of the company's effort to make sure every new installment feels fresh and exciting, he said.
"Our priority is audience focus--the recognition and appreciation that our audiences invest so much in our franchises and our responsibility to them to continually innovate within those," he told Forbes. "We feel a tremendous responsibility to our audiences to keep our franchises exciting."
Kotick went on to say, "Great franchises provide great roadmaps for innovation and inspiration." He specifically cited Star Wars and Star Trek as being examples of "sustainable entertainment franchises." Indeed, "Star Wars"debuted in 1977 and "Star Trek"in 1966 and both remain hugely popular today.