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Volvo prices S90, rolls out new online purchasing service

Volvo Concierge program provides personalized S90 buying experience online.

Jon Wong Former editor for CNET Cars
Jon Wong was a reviews editor for CNET Cars. He test drove and wrote about new cars and oversaw coverage of automotive accessories and garage gear. In his spare time, he enjoys track days, caring for his fleet of old Japanese cars and searching for the next one to add to his garage.
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Jon Wong
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After seeing the S90 on auto show floors and flogging them through severe winter conditions, Volvo's new flagship sedan now has a price attached to it. Base T5 versions powered by a turbocharged 2.0-liter four-cylinder engine will begin at $46,950, which includes a standard leather interior, 9.0-inch Sensus touchscreen infotainment system and Volvo's signature "Thor's Hammer" LED headlights.

Stepping up to the S90 T6 bumps the base price to $52,950, but adds the more powerful 2.0-liter four-cylinder engine that's turbo- and supercharged producing 316 horsepower, and includes all-wheel-drive to boot. Additional standard features include heated front seats, larger driver information display and dual exhaust system.

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A new customized buying experience for the S90 is available online.

 Volvo

The S90 will also boast a number of firsts, it being the first vehicle in the US offering semi-autonomous driving standard. The system enables the S90 to speed up, slow down, brake and steer at speeds up to 80 mph. In addition, world-first safety features include large animal detection with auto-brake to help avoid or lessen the impact with larger creatures, and a run-off road mitigation feature that will dial-in light steering inputs if the system senses the vehicle is about to veer off the road.

Volvo is also giving customers a special new online buying experience for the S90 with the launch of Volvo Concierge. For those who would like to shop for their new sedan from the comfort of their own home, Volvo Concierge provides customers with a dedicated Volvo representative to inform them of every S90 option, then stay in contact with them throughout the entire build-process with updates. Customers will also be able to make any option changes up until the time their car is built. Representatives will be available to customers through online chat, email and phone.

Future S90 owners will then be notified when their car is shipped from Sweden, and will receive an expected arrival date at any Volvo dealer of their choice. At delivery, personalized car settings like radio presets and infotainment applications can be preconfigured to the owner's liking.

The new Volvo S90 is available for order now through dealers and the new Volvo Concierge service.