Someone at the Conversions and Accessories group at Toyota Motor in Japan must have spent way too long staring into the maw of the Lamborghini Reventon, because the C&A Prius concept debuted at the 2010 SEMA Show looks like the twisted offspring of the supercar and Toyota's powder blue hybrid sedan.
Built to minimize weight and aerodynamic drag, the better to maximize efficiency, the C&A Prius features a carbon fiber hood, rear hatch, side skirts, rear bumper, front fender flares, and rear spoiler. Speaking of the spoiler, this one is a low drag-style rear faring, not your typical downforce generating rear wing. The Prius' body features deeply molded channels and flares, and the rear bumper and side skirts feature vertical wings to channel air around the body. Additionally, the side wing mirrors have been removed and replaced with rear-facing bullet cameras to further reduce drag. Granted, this is a concept car and Toyota makes no mention of wind tunnel testing, so there's the distinct possibility that all of the C&A's aero does a better job of grabbing eyes than actually reducing drag.
The C&A Prius sits on 18-inch wheels with a unique lightweight forged aluminum wheels with machined and anodized aluminum aero ring covers unlike anything we've ever seen. Goodyear Eagle Revspec RS-02 eco sport tires keep rolling resistance low and a TIEN sport suspension lowers the ride height.
Inside there are upgraded trim materials, Recaro sport seats, and a Denso navigation system with ECO display functions including motor, engine, and total kilowatt output.