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Rolls-Royce app lets you live (pretend) swank life

Rolls-Royce has launched a Phantom app for the iPhone or iPad that lets you create a customized virtual version of the car.

Phantom app

If you dream of riding around in a Rolls-Royce Phantom, but can only afford a rusted old beast with the fender hanging off, take heart. Rolls-Royce has released a free app for enthusiasts wanting to create a virtual customized version of the luxury car.

Using the Phantom app, users can apply any mix of trims to their car from a choice of 44,000 colors. If that's not enough variety for you, you can use an iPad, iPhone, or iPod Touch camera to capture a new color from any surface (even nail polish--ever seen a Rolls in Miss Bossy Pants?) to create a completely unique version of the luxury car.


Users can experience interior ambiance interactively through features like a starlight headliner, where hundreds of illuminated optical fibers are woven into the roof lining of a virtual vehicle. The app even has the ability to turn up or down the degree of illumination.

The Rolls-Royce Phantom app features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to create a virtual Phantom, Phantom Coupe, or Phantom Drophead Coupe.

Or users can recreate the Royal Wedding bride ride. Kate, you may have heard, was transported to Westminster Abbey in a 1977 Rolls Royce Phantom VI.

A similar app for the Ghost came out in March of last year.