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Rolls-Royce app lets you live (pretend) swank life

Rolls-Royce has launched a Phantom app for the iPhone or iPad that lets you create a customized virtual version of the car.

Suzanne Ashe
Suzanne Ashe has been covering technology, gadgets, video games, and cars for several years. In addition to writing features and reviews for magazines and Web sites, she has contributed to daily newspapers.
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Suzanne Ashe

Phantom app
Rolls-Royce

If you dream of riding around in a Rolls-Royce Phantom, but can only afford a rusted old beast with the fender hanging off, take heart. Rolls-Royce has released a free app for enthusiasts wanting to create a virtual customized version of the luxury car.

Using the Phantom app, users can apply any mix of trims to their car from a choice of 44,000 colors. If that's not enough variety for you, you can use an iPad, iPhone, or iPod Touch camera to capture a new color from any surface (even nail polish--ever seen a Rolls in Miss Bossy Pants?) to create a completely unique version of the luxury car.

Rolls-Royce

Users can experience interior ambiance interactively through features like a starlight headliner, where hundreds of illuminated optical fibers are woven into the roof lining of a virtual vehicle. The app even has the ability to turn up or down the degree of illumination.

The Rolls-Royce Phantom app features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to create a virtual Phantom, Phantom Coupe, or Phantom Drophead Coupe.

Or users can recreate the Royal Wedding bride ride. Kate, you may have heard, was transported to Westminster Abbey in a 1977 Rolls Royce Phantom VI.

A similar app for the Ghost came out in March of last year.