Porsche developing gasoline as clean as an electric car
The key is an understanding of the emissions related to so-called zero emission EVs.
Brian CooleyEditor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and the Publicis HealthFront. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
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So who is eFuel for? Even Porsche will tell you electrification ranks higher than eFuel on its agenda, but it remains a product with legs. Combustion engine cars will take decades or even generations to leave the road, while traditional sports and racing cars may endure in niche perpetuity, along with the roughly 5 million collectible cars on the road. It's hard to imagine a company like Porsche turning its back on the combustion engine cars that built the brand and are the source of its legendary customer loyalty.
To be sure, at least one study decries eFuel as something of a boondoggle, saying it's neither clean enough nor likely affordable enough to win the day on climate correction. That said, it seems worth playing out as the replacement of the existing global combustion engine fleet is the elephant in the room of vehicle electrification.