Nissan's Teatro For Dayz concept car is a rolling Facebook page
Nissan's small car concept at the Tokyo Motor Show features exterior screens and an interior projector system that makes it a powerful social media device.
Chris PaukertFormer executive editor / Cars
Following stints in TV news production and as a record company publicist, Chris spent most of his career in automotive publishing. Mentored by Automobile Magazine founder David E. Davis Jr., Paukert succeeded Davis as editor-in-chief of Winding Road, a pioneering e-mag, before serving as Autoblog's executive editor from 2008 to 2015.
Chris is a Webby and Telly award-winning video producer and has served on the jury of the North American Car and Truck of the Year awards. He joined the CNET team in 2015, bringing a small cache of odd, underappreciated cars with him.
TOKYO -- The Tokyo Motor Show is always good for a few whimsical, well-outside-the-box concepts, and Nissan has delivered in fine fashion with its spectacularly named Teatro For Dayz show car.
The Japanese auto industry has long been battling waning interest among young consumers who seem more interested in social media and gadgetry than they are new cars, so it makes sense that this concept comes from Nissan. This electric minicar has been designed for what the company calls "share natives," a growing group for whom "excitement comes not from ownership of material objects, but from using things to connect with friends and share enjoyment," says Nissan.
To that end, the TFD has driver-configurable LED screens on all four sides that can be used to display photos or messages to the outside world. Inside, it has an Apple-esque pristine white cabin onto which all manner of images and information can be projected. Want animal print on your seats? Done. Psychedelic swirls? No problem.
Nissan Teatro For Dayz concept is a Japanese social-media mood ring (pictures)
In addition, the concept's entire dashboard is a blank canvas, and can be reconfigured to show various drive modes, photos from the onboard camera, weather forecasts, satellite navigation routes, or even a video game. This Nissan is a veritable rolling mood ring.
Nissan hasn't released anything in the way of powertrain specifics for the Teatro for Dayz, but given the car's urban-minded social-media mission, they almost seem beside the point.