Jeep is the latest automaker to begin experimenting with automotive subscription programs with the announcement of its Jeep Wave program, which it will begin piloting in 2019.
Wave is a sort of umbrella term for two parts of Jeep's future initiatives. It's part "loyalty program" and connected car strategy and part subscription-based ownership alternative à la services like.
The loyalty aspect grants "Jeep Coins" to buyers of Hawk models -- Trailhawk, Trackhawk and Ram 1500 if they need to complete a big landscaping or hauling project. Additional Jeep Coins would be available for purchase if owners needed ongoing or additional access.-- and Wrangler models when they purchase their vehicles. Those coins can then be used to borrow other FCA products. A Wrangler owner would, for example, be able to borrow a
There are also Jeep community and social aspects to Wave, including connections with Jeep clubs, trail meets and other loyalty generating programs. In keeping with Jeep's plans for 100-percent connected vehicles by 2020, the automaker will also begin piloting services like over-the-air software updates, in-car payments for things like parking and tolls and security services under the Jeep Wave banner.
The more traditional subscription part of the service will come with a monthly fee that grants access to a fleet of FCA vehicles. Subscriptions should include use-based insurance and everything needed to hit the road. Three tiers -- Good, Better and Best -- will determine what vehicles subscribers have access to as well as granting access to additional services such as 24-hour concierge.
Jeep expects to begin piloting the Jeep Wave loyalty program in North America in 2019 with a roll out of the subscription-based portion of the program launching later that same year.