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Hyundai renders its spin-off luxury brand's flagship sedan

The G90 will be the first vehicle built exclusively for Hyundai's Genesis offshoot.

Genesis G90 Rendering
The G90 will be the first of six all-new Genesis vehicles to debut before 2020.

Less than a week after announcing that it would spin the Genesis name off into a standalone luxury brand, Hyundai rolled out a pair of renderings that give the public a look at the first dedicated Genesis vehicle, the G90.

All Genesis car names will start with G, with the number denoting the vehicle's position in its lineup. The G90 will be the brand's flagship, its largest vehicle that represents the best of what the brand has to offer.

"The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience," said Woong-Chul Yang, Hyundai's head of research and development, in a statement.

Using the name Athletic Elegance to describe its design language, there are many similarities between the G90 and the current Hyundai Genesis sedan. The strong hexagonal grille and general headlight shape transfer over, but the rear end takes on a new shape, looking more like a Mercedes or Cadillac than a Hyundai. The side profile is free of sharp angles, with smooth lines running from front to back. It's a looker, that's for sure.


Had Genesis not spun off, this would have likely taken the top spot in Hyundai's lineup as the next-generation Equus. The G90's name in the Korean market, EQ900, certainly lends credence to that.

The public won't have to wait very long to catch a glimpse of the real G90 -- Hyundai says the G90 will have an official launch in Korea in early December. The G90 will be the first of six brand new models slated to fill out Genesis' ranks by 2020.