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Here's your best look yet at Rolls-Royce's Project Cullinan SUV

Rolls calls it an "all-terrain, high-sided vehicle," which seems appropriately stuffy.

When Bentley built the Bentayga, it joined Land Rover in the "SUVs that cost as much as a house" segment. You didn't think Rolls-Royce would let that shot across the bow go unanswered, did you?

Rolls-Royce hasn't shied away from admitting the existence of the SUV project it's been working on since 2015, and now we're finally getting some pictures of the mega-ute's body. Previously, the only spy shots featured a Rolls-Royce sedan body atop the SUV chassis, largely to throw spy photographers and journalists off the scent.

Public tests of Project Cullinan begin in December. Toward the end of the month, it'll head up to the Arctic Circle for some serious cold-weather testing. Later next year, it'll head to the Middle East for some desert testing.

Project Cullinan is a big step for Rolls-Royce, and not just because it's the company's first SUV. It's also the first all-wheel drive model for the storied automaker. Project Cullinan also marks the debut of a new aluminum chassis that will underpin every Rolls-Royce starting in 2018. So, at the latest, expect this bad boy to bow around then.

It appears to have the aerodynamics of a small industrial facility.