Cooley's top tech from the LA Auto Show (CNET on Cars, Ep. 101)
If you're going to the show -- or can't -- here's the tech you need to check.
Brian CooleyEditor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and the Publicis HealthFront. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
ExpertiseAutomotive technology, smart home, digital health.Credentials
My favorite car of the show was the Ford EcoSport and not because its name makes any sense: It's pronounced ECHO-sport even though Ford's EcoBoost is pronounced ECO-boost. Nobody at Ford could explain that to me but what doesn't need explaining is the car's admirable combination of tech, packaging, utility and perky good looks that make it the most relevant new car of the show.