Whether or not you're scared that your vehicle will turn into a pile of unusable parts within a few years, new-car warranties are still important business in the industry. Hyundai helped expand its reach with its 10-year, 100,000-mile warranty, and Nissan's about to expand its own warranty offerings on a vehicle that Nissan wants to sell like gangbusters -- the Titan.
Both the standardand its will receive a 5-year, 100,000-mile, bumper-to-bumper warranty. 2017 models should be arriving in dealerships later this month. The warranty extends to all cab, engine and drivetrain configurations. The majority of automakers only have 5/100 warranties for its trucks' powertrain warranties.
Nissan isn't necessarily adding these warranty terms because it's that confident in the Titan's heartiness (although I'm sure Nissan will tell you it is). Rather, the real reason is to boost sales. Nissan bumped up its commercial van warranty to the same terms, and its sales jumped between 10 and 17 percent afterward.
The Titan was not a hot seller prior to the introduction of its latest generation. Nissan sold between 750 and 1,200 units per month, each month, since the middle of 2013. Prior to that, it was pushing up to 2,000 units per month. Compare that to Ford, which sold nearly 66,000 F-Series pickups last month, and you can see why Nissan would like to make a larger dent in this segment.
Correction, 3:16 p.m. Eastern: The warranty was incorrectly listed as being 5 years or 50,000 miles. It is actually 5 years or 100,000 miles. We have amended the text to reflect that.