More than just a one-off show car, the Type S concept will heavily influence the design direction of Acura's entire portfolio.
Steven EwingFormer managing editor
Steven Ewing spent his childhood reading car magazines, making his career as an automotive journalist an absolute dream job. After getting his foot in the door at Automobile while he was still a teenager, Ewing found homes on the mastheads at Winding Road magazine, Autoblog and Motor1.com before joining the CNET team in 2018. He has also served on the World Car Awards jury. Ewing grew up ingrained in the car culture of Detroit -- the Motor City -- before eventually moving to Los Angeles. In his free time, Ewing loves to cook, binge trash TV and play the drums.
The Acura Type S concept is more than just a one-off show car built to woo the well-heeled attendees of last weekend's Quail Motorsports Gathering and Pebble Beach Concours d'Elegance. The Type S points the way forward for a whole new lineup of performance-minded Acuras, and gives us a clear look at the brand's future design direction, as well.
"We've been evolving the brand into more youthful, more energetic designs," Jon Ikeda, Acura's vice president, said at the Type S concept's premiere last week. "Everyone at Acura is aligned around performance. This is the time for Type S."
From Precision to Type S
The 2016 Precision concept was essentially the precursor to Acura as we know it today. "The Precision concept was, 'We need to set a new direction for Acura,'" Dave Marek, the brand's executive creative director, told Roadshow last week. Transforming that image to Type S was simply "morphing it into a more believable package."
Marek said, "If we did another Precision concept that's just more sporty, that doesn't get us anywhere." That's why the Type S concept takes the shape of a more conventional midsize sedan, and in fact, closely previews the design of the next-generation
Acura's Type S concept is the sexy shape of things to come
"The full model change of the TLX [is] coming next year," Ikeda confirmed, and a Type S variant will be offered. "We'll have two Type S models coming in the next two years," he said, and we'll bet our bottom dollar the second one is a version of either the
"The next time you see a Type S, it should be a real car," Marek said.
Many of the concept car's design elements will make their way to every product in the Acura portfolio. "The body surfacing will be [applied to] all Acuras," Marek said. "It's the next [version of] every sedan we do -- even the
. They should all look like Type S's and work backwards."
To that end, look for things like the "chicane" daytime running lights and taillight signatures to make their way to all future Acuras. Larger-scale elements like the longer dash-to-axle ratio and wider stance will be part of the brand's design philosophy. Marek even hopes the three-dimensional headlights will find their way to production, though he notes "the aero guys are going to freak out" about doing a nonlens headlight cluster.
Of course, some elements will be reserved specifically for Type S models. Up front, the open diamond mesh grille is "a Type S exclusive," according to the concept's chief designer, Ben Davidson. "We'll have quad exhaust on Type S [models]," Marek said. The company is also looking at bringing the concept car's carbon trim to production, or setting Type S variants apart with piano black exterior bits.
As for how this svelte sedan will transform into an SUV, Marek said he believes it won't be that difficult. "The grille can kind of morph into a SUV size," he said. "The lighting and the grille [are] the identity."
Overall, Marek says the Type S concept will let Acuras products become more emotional. "If we can get even a base model to feel like that, I feel like Acura can say we're a performance brand -- and we are. The feel of it should always feel like, 'That's a cool-looking car.'"
That design emotion is also "what's missing on our CUVs," Marek said. Speaking specifically of the redesigned RDX, Marek said he "wanted it to be a little too far in terms of surfacing" in order to make it stand out. "We needed it to be relevant." It's a bit of overstyling that's apparently worked in Acura's favor -- through July of this year, the RDX is up 6.1% compared with 2018, and is the brand's strongest-selling vehicle.
Right now, Acura offers sporty-looking A-Spec trims of nearly all its models. These versions have blacked-out exterior elements and more aggressive wheel-and-tire packages, but don't actually offer any performance hardware upgrades. When Type S versions launch, Acura thinks these two lines can easily coexist.
"We want [A-Spec] to be a Type S without the drivetrain," Marek said. "I still think the Type S should go a little step up exteriorwise. In my mind, the Type S wheel should be a plus-one on A-Spec." Inside, Marek said he thinks Acura can differentiate the two trims with materials and colors, but really, the exterior styling is the biggest place to differentiate the two.
Still, Acura has been happy with what its A-Spec line has done thus far. "We got the performance image up on these vehicles," Ikeda said.
A real boost of performance
The Type S will answer "a lot of the questions people asked us when we initially came out with the A-Spec," according to Ikeda. And while we don't know exactly what's in store for these new models, Ikeda promises "a real performance upgrade, whether it's brakes or handling or the engine."
At the 2018
Detroit Auto Show
, Acura made mention of a twin-turbocharged V6 engine that is said to be destined for Type S models. It's unclear if this is a de-electrified version of the twin-turbo V6 used in the
or a new engine entirely, but regardless, it'll surely offer a healthy boost in performance over the naturally aspirated, 3.5-liter V6 currently used in the brand's range-topping models.
"Acura will pursue a unique powertrain strategy that underscores the brand's rightful place as the performance division of
," the company's North American CEO, Toshiaki Mikoshiba, said in January 2018. And with the Type S concept pointing the way forward in terms of design, we've certainly got quite a lot whetting our appetites.
Editors' note: Travel costs related to this feature were covered by the manufacturer. This is common in the auto industry, as it's far more economical to ship journalists to cars than to ship cars to journalists. While Roadshow accepts multiday vehicle loans from manufacturers in order to provide scored editorial reviews, all scored vehicle reviews are completed on our turf and on our terms.
The judgments and opinions of Roadshow's editorial team are our own and we do not accept paid editorial content.