It's hard to come up with a new spin on the basic fitness tracker. The Withings Go, with a few key changes, could have been a nearly perfect budget fitness band. Instead, the Go -- available for $80 or £50 (equivalent to AU$100) -- is a cute little fitness button that doesn't quite add up to something I'd want wear. It's got an e-ink display that's always on. But it doesn't make good use of it.
Withings, the French connected-wellness company that was, makes a few fitness trackers -- notably, the analog watch-like . That watch earned my love by being an easy-to-use everyday watch with long battery life and basic tracking. Imagine that watch but in a chunky plastic body with wrist and clip accessories plus a digital e-ink screen, and you have the Go. I wore one for about a week, and...it's pretty bare-bones. And, unfortunately, it's nowhere near as good a watch as the Activite.
The Go is white, but comes with two packed-in accessories in one of five colors (black, blue, green, red or yellow): a rubbery wristband and a plastic belt clip that doubles as a keychain fob. It runs off a coin battery, lasting an estimated eight months. It can be worn while swimming, too. It feels durable, but also clunky.