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Vlur (iOS) review: Great for making your social videos stand out from the crowd

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The Good Vlur lets you add transitions and effects to videos before sending them to social-network services. The tools are easy to use, and you can go back and fix mistakes easily.

The Bad Adding your own music doesn't work as reliably as intended.

The Bottom Line With good-looking transitions and filter effects, Vlur lets you add pizzazz to videos for social networks without a lot of hassle.


7.3 Overall
  • Setup 7
  • Features 7
  • Interface 8
  • Performance 7

Review Sections

Vlur is a free video app for iOS that lets you make creative videos with transitions, effects, and background music that you can easily post to social networks.

Similarly to using the Vine and Instagram video apps, you touch and hold to record, then let go to pause between scenes. But where Vlur differs is the things you can do to your videos to make them stand out from the rest.

Vlur is a free download with plenty of good features in the free version, but there are also in-app purchases if you want more filters, transitions, and other perks. You can buy each individually, but I recommend unlocking everything for $4.99 or £2.99. An "Essentials pack" is available for AU$2.49.

Getting started

Once you launch the app you'll get a brief overview of the app's functions and where each of the tools are. From there you can just touch to start recording to shoot your first video. Vlur has markers at both the 6- and 15-second marks in the timeline that you can use as a guide for both Vine and Instagram videos respectively.

You also have the option to add a video you've already shot, but be aware that you'll only be able to change the filter because Vlur will not recognize the scene breaks you made using Vine. In other words, Vlur's transitions will be useless on older videos.

Selecting transitions between scenes

The free version of Vlur comes with an assortment of nine transitions you can use to spice up the cuts between each scene of your video. Animated transitions that include blur, dissolve, fade to black, and circle open can be mixed and matched for each scene of your video.

It's important to note here that though the app description seems to indicate you're able to switch each transition on the fly, it didn't work in my testing. Instead, you'll need to first shoot all of your scenes, then choose the edit button in the upper right, then switch each transition as it appears on the video timeline. This works fine, but it's not exactly as described in the app description.

If you want more than the included nine transitions, you can purchase additional transition packs for $1.99 that include more complex animations like a spinning cube and vortex animations. There are a couple of packs to choose from, but if you buy them individually, this free app will start getting expensive fast (more on this later).

Adding effects to your video

Along with transitions, you can pick from several filter effects to give your video a unique look. Unlike the transitions, filters can be switched on the fly as you're shooting your video. This means you can choose one filter, shoot for 3 seconds, then choose another filter and shoot for the next 3 seconds, and your filter choices will change as you view the preview. As with the transitions, you'll get a handful of effects and you can get more by purchasing the Filter extension pack -- also for $1.99.

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