A star-studded London launch with actors Leonardo DiCaprio and Tom Hardy. Premium materials like titanium and leather. These are not the reasons anyone would want to buy a $15,000 phone (or £9,000 or AU$20,000 -- with taxes).
But if Sirin Labs, the creator of the ultrapricey Solarin phone, has its way, a little switch on the back will bring celebrities, government officials and other Very Powerful and Important People flocking. Rich people, who have plenty of cash to spare.
The switch in question turns on an enhanced security mode that encrypts messages and limits much of the Android phone's hardware and software capabilities. You would use this when sharing extremely sensitive information, the kind of heady stuff that Sirin Labs imagines would make Solarin owners a target for hackers.
To that end, the company joined with two other security firms, Zimperium to guard against threats, and Koolspan, which boasts military-grade chip-to-chip encryption with 256-bit AES. Security support waits on 24-hour standby.
Solarin isn't meant for the mass market, which is probably the only thing saving it from being a complete farce. Its core customers are "international business travelers that spend much of their lives on the move," Sirin Labs CEO Tal Cohen told CNN.
The phone comes in four styles, which become increasingly more expensive depending on the material. For example, the crystal white-carbon variant -- which has black diamond, black crystal, white carbon and leather -- costs $15,900 before taxes. If you really wanted to, you could buy the Solarin now online or at a few stores in London.
Phone security is a big deal; nothing highlighted that more than the FBI asking Apple to build a backdoor into its iPhones, and there are other security solutions out there.
Samsung already goes beyond Google's Android security with its Knox software for Galaxy phones and BlackBerry claims boosted security on the Priv phone. The Blackphone promises even greater security, as does Silent Circle's GranitePhone.
Specialty devices, especially those cloaked in fancy materials, typically use claims of keeping confidential information secure to justify a slightly higher cost -- but this sticker price shoots into the realm of the absurd. And clearly draws on the very real fears of an extremely narrow segment of the population.
Without seeing the Solarin in hacker-thwarting action, it's hard to think of it as anything but exploitative -- though of course, we'll reserve our final judgment.