You're so vain, you probably want your face on a Pop-I backpack

An e-ink backpack that lets you push your selfies to the back of your bag? Millennials are gonna love this.

Claire Reilly Former Principal Video Producer
Claire Reilly was a video host, journalist and producer covering all things space, futurism, science and culture. Whether she's covering breaking news, explaining complex science topics or exploring the weirder sides of tech culture, Claire gets to the heart of why technology matters to everyone. She's been a regular commentator on broadcast news, and in her spare time, she's a cabaret enthusiast, Simpsons aficionado and closet country music lover. She originally hails from Sydney but now calls San Francisco home.
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  • Webby Award Winner (Best Video Host, 2021), Webby Nominee (Podcasts, 2021), Gold Telly (Documentary Series, 2021), Silver Telly (Video Writing, 2021), W3 Award (Best Host, 2020), Australian IT Journalism Awards (Best Journalist, Best News Journalist 2017)
Claire Reilly

Millennials! Your personal brand is lagging! Time to get yourself a backpack that will display all your selfies, Insta posts and Snapchat screenshots while you walk around the streets of Hipsterville.

The Pop-I backpack is essentially a Kindle in a backpack, but instead of high-brow literature, this e-ink display shows photos taken straight from your phone. With the help of an app, you can take a selfie or pick a shot from your gallery and push it straight to your back.

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Claire Reilly/CNET

Unlike your threadbare old Jansport, the Pop-I features:

  • Shatterproof, waterproof, flexible display
  • Removable tablet that fits into a window on the back of the bag
  • 10-inch screen
  • Long battery life
  • Lightweight bag with padded pocket for laptop
  • E-ink display keeps image on your bag until you change it

Santa Monica company Pop-I (the same name as the bag) is less than a year old, but according to brand manager Brie Arbaugh, there are big plans for the accessory including a smaller format Sport bag with 4.7-inch display.

For now, the 10-inch Classic bag is set to launch in the US in Spring of 2017 for $99 (roughly AU$135 or £80). Finally, a chance for Millennials to put their faces on every possible inch of their outfit.