Shop for Panasonic Nanoe

See all prices

It's not just TVs being displayed this year from Panasonic at CES 2014. One of the most intriguing parts of the Monday press conference was the announcement of a hair dryer that uses ionic technology to keep hair shiny, silky, and healthy. Called the Nanoe (and pronounced "nano-ee").

There are two main components to the dryer: the first nozzle blows hot air, while the smaller outlet just above it generates the positive ions that penetrate the hair shaft. Ionic technology in dryers is nothing new, but Panasonic's dryer promises to hold 1,000 times more moisture than do negative ions, and thus will penetrate the hair shaft more effectively.

Sarah Tew/CNET

Like a standard dryer, the Nanoe comes with three nozzle attachments, runs at two different speeds, and has three temperatures to choose from. The result of the ionic technology? Shinier and stronger hair, which does hold true in the real world. See some before and after comparisons in the video.