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Panasonic Nanoe dryer brings high tech to hair

The Nanoe promises to keep more moisture in your hair than a standard dryer thanks to ionic technology.

Lexy Savvides Principal Video Producer

Lexy is an on-air presenter and award-winning producer who covers consumer tech, including the latest smartphones, wearables and emerging trends like assistive robotics. She's won two Gold Telly Awards for her video series Beta Test. Prior to her career at CNET, she was a magazine editor, radio announcer and DJ. Lexy is based in San Francisco.

Expertise Wearables, smartwatches, mobile phones, photography, health tech, assistive robotics Credentials

Webby Award honoree, 2x Gold Telly Award winner

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Lexy Savvides

Jan. 7, 2014 3:38 p.m. PT

It's not just TVs being displayed this year from Panasonic at CES 2014. One of the most intriguing parts of the Monday press conference was the announcement of a hair dryer that uses ionic technology to keep hair shiny, silky, and healthy. Called the Nanoe (and pronounced "nano-ee").

There are two main components to the dryer: the first nozzle blows hot air, while the smaller outlet just above it generates the positive ions that penetrate the hair shaft. Ionic technology in dryers is nothing new, but Panasonic's dryer promises to hold 1,000 times more moisture than do negative ions, and thus will penetrate the hair shaft more effectively.

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Like a standard dryer, the Nanoe comes with three nozzle attachments, runs at two different speeds, and has three temperatures to choose from. The result of the ionic technology? Shinier and stronger hair, which does hold true in the real world. See some before and after comparisons in the video.