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LG flexes OLED muscle with 77-inch bendable TV

The flexible TV can go from flat to curved and back at the touch of a button. First introduced as a concept last year, it will go on sale later in 2015.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
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David Katzmaier
2 min read

LG

LAS VEGAS -- In 2015, LG will sell curved OLED TVs and it will sell flat OLED TVs. And it will also sell one TV that's both curved and flat.

Known as the 77EG9900 in the US and the 77EG990V in the UK, the 77-inch monster will be the company's highest-end OLED TV announced so far. It was first shown as a smaller concept model at CES last year, but now LG says it will actually be available for sale to the public in 2015.

Pricing and availability were not announced, but we expect it to cost significantly more than the $25,000 price of the company's current, inflexible 77-inch OLED TV.

The flexible screen can go from flat to curved and back again with the press of a button on the remote. Why would you want do to that? Beyond the cool factor, it might be nice to use the more egalitarian flat position when guests arrive, then switch to to curved when you're the sole viewer in the sweet spot -- if you like that sort of thing.

Check out our video of last year's concept piece for a taste of the flexible TV in action.

Like all of LG's new OLED TVs the 77EG9900 has 4K resolution. It also offers passive 3D, which in combination with that 4K resolution could result in the best 3D experience yet. A new antireflective screen coating supposedly improves upon the (excellent) finish found on the 2014 OLED screens.

Other features include Harman Kardon sound, deca-core processing and the company's improved WebOS suite, controlled by the company's trademark motion remote.