LAS VEGAS--Today LG announced it would make the first 55-inchavailable to the public in the Unites States this March for a cost of around $12,000.
The announcement follows one made January 2, when the company said the TV would hit South Korea first in February. I expect LG too announce additional markets for the futuristic TV, such as Europe, soon.
The television, model 55EM9700, is the successor to the won CNET's highest honor at the Consumer Electronics Show in January 2012 but .that
The two TVs are similar in every important way. An LG spokesman today told CNET that the company is still not certain which version it will ship to the US, but that it will likely have a separate external media box and a very similar industrial design to the EM9600 (pictured above and in the slideshow below). That's different from the all-in-one design with the red-tinted stand shown in the video below.
Beyond its striking thinness, OLEDto outperform any current flat-panel display technology. CNET Asia's Philip Wong got a and said it had the "deepest blacks we've seen among flat-screen TVs."
While the public may remember PlayStation Vita, LG's 55-inch OLED TV features a unique spin on the technology that involves a fourth "white" subpixel. The TV has a white pixel layer with a color RGB filter over the top, and the fourth pixel is left unfiltered. In comparison, Samsung's ES9500 uses native red, green, and blue OLED pixels.from a couple of years ago, and be familiar with the AMOLED screens of various cell phones and the
LG says the TV uses a proprietary algorithm designed to improve and refine hues and tones when viewed from a wide angle. According to LG, other OLED TVs "exhibit drastic changes in hues from different viewing angles and abnormal color gamut." CNET Asia's Wong noted "negligible color shift when viewing a scene directly in front of the panel compared with viewing it from the sides."
The set will include all of LG's passive 3D., including the , and
Updated January 9 with additional info from LG.