Quick Take: The ultracompact Kodak EasyShare V530 is a slim, colorful snapshot camera. It has a 5-megapixel sensor and a 3X optical zoom lens packed into a body less than an inch thick. Its lens and sensor--and, therefore, probably its photo quality--are the same as those found in the. You also get a nearly identical feature set in the V530, but it comes in red and pink versions in addition to the black and silver finishes available on the V550. Its different control layout, smaller LCD screen, and less capacious internal memory also depart from the V550, which sells for about $50 more.