The specs of HTC's newest phone don't dazzle, but the company is proudly boasting that its design will.
I know, I know. In the age of phones as metal rectangles, it's not easy to make your product's design profoundly unique. But HTC is doing its best to wow us, at least in how it describes its newest phone, the One A9S.
With phrases like "perfectly glistens" and "nature-inspired" in the A9S's press release, HTC almost trips into hyperbole. It also promises "diamond-like cut buttons", which is a bit odd given that many phones these days ditch buttons almost completely. We'll give you a report on how the A9S looks and feels when we actually hold one. But if HTC's design history is any guide, it should be something of a looker.
An update to 2015's One A9, the A9S has a slate of popular features without delivering any huge upgrades over its predecessor. Highlights include a 5-inch 720p display, a fingerprint sensor, an octa-core processor and a 13-megapixel camera. The A9S also promises a durable design that will withstand "hundreds of drop and scratch tests in addition to hundreds of hours of extreme weather."
HTC didn't have a final price except that the A9S would cost less than the A9 ($499 or £430). It will be available globally at a yet-to-be-announced date.