Hey, Vizio, there's a new brand in town to vie for your cheap 4K TV crown.

Hisense, a Chinese TV maker that's no stranger to dirt-cheap 4K TVs, has announced a lineup of sets that goes lower in price than any 4K TVs we've seen so far.

The company's H7 series of 4K TVs starts at $400 for 43 inches and goes up from there. There's also the two-size H8 series, which adds the same kind of full-array local dimming we liked so much on Vizio's TVs last year last year. Like just about every 4K TV we've seen announced at CES 2016, these sets will be compatible with HDR content. Both Hisense series ship in April 2016.

If you're looking to spend the least amount of money per pixel, Hisense has you covered. At least until Vizio itself announced its own new TVs, expected sometime this spring.

Hardware specifications

  • 4K UHD resolution
  • Local dimming (H8 series only)
  • HDR compatibility
  • Smart TV
  • Motion smoothing
  • UHD upscaling

Hisense H7 and H8 4K TV lineups

Model Size Price Local dimming?
65H7C 65-inch $1,300 No
55H8C 55-inch $700 12 zones
55H7C 55-inch $650 No
50H8C 50-inch $600 10 zones
50H7C 50-inch $550 No
43H7C 43-inch $400 No