In brief

GE first dipped its toes into the superzoom market with last year's Power Pro X5, and makes a return for the second half of 2011 with the G100. It certainly looks a lot different to the previous camera, eschewing a bulky superzoom design for something a lot more compact. The G100 houses a 15x optical zoom and a 14.4-megapixel Aptina A-Pix CMOS sensor, which is claimed to minimise crosstalk, and produce sharp images with vibrant colours.

Along with its lengthy zoom, the G100 also comes equipped with full HD video recording at 1080p, and a burst mode that allows it to reach 10 frames per second. A raft of shooting modes, HDR effects and a 3-inch LCD complete the main specifications.

The camera will be available from October this year, though Australian consumers will be able to see the new GE range at the annual PMA expo in Sydney.