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GE E1410SW - digital camera review: GE E1410SW - digital camera

Though it's not perfect, the E1410SW offers more camera for your dollar.

Joshua Goldman Managing Editor / Advice
Managing Editor Josh Goldman is a laptop expert and has been writing about and reviewing them since built-in Wi-Fi was an optional feature. He also covers almost anything connected to a PC, including keyboards, mice, USB-C docks and PC gaming accessories. In addition, he writes about cameras, including action cams and drones. And while he doesn't consider himself a gamer, he spends entirely too much time playing them.
Expertise Laptops, desktops and computer and PC gaming accessories including keyboards, mice and controllers, cameras, action cameras and drones Credentials
  • More than two decades experience writing about PCs and accessories, and 15 years writing about cameras of all kinds.
Joshua Goldman
7 min read

GE's cameras are all about value, delivering some very good specs at an affordable price. That's certainly what you get with the E1410SW, a 10x zoom ultracompact camera that's loaded up with a 14-megapixel CMOS sensor and some nice shooting features at a price under $160.


GE E1410SW - digital camera

The Good

The <b>GE E1410SW</b> puts a wide-angle 10x zoom lens in an ultracompact package for an affordable price. It also has some nice extra shooting features you'd find on more expensive cameras in its class.

The Bad

The E1410SW isn't great for low-light or indoor shooting. Its flash turns on automatically every time you start the camera or change shooting modes, which slows performance. Battery life is relatively short.

The Bottom Line

While not without its share of photo and performance issues, the GE E1410SW is a fine ultracompact megazoom snapshooter for those on a budget.

Specs and shooting features don't necessarily translate into good photos and movies and fast shooting performance, though. What you get with the E1410SW is a bit of a mixed bag; its pictures and videos are on par with other lower-end point-and-shoots, but it is a bit speedier in some areas, such as burst shooting, which you typically won't find at its price.

Photo quality
Like most budget-oriented compacts, the GE E1410SW has its limitations. It's best used outdoors with good lighting and ISO sensitivities below ISO 400. Fine detail is never very good -- especially when photos are viewed at larger sizes -- but once you get to ISO 400 and above, subjects just look soft and lack detail. That means that shots taken indoors, even with flash, won't be good for much beyond Web use at small sizes. However, for a lot of people, that's all that's needed.

Under ideal conditions, you'll be able to get shots good enough for 4x6 prints and the occasional 8x10 as long as you don't do much enlarging and cropping. I would not consider this camera if you're going to be doing a lot of low-light shooting.

GE E1410SW sample pictures

See all photos

Also, the camera's auto modes are aggressive about raising the ISO when you have the flash off. When possible, switch to the camera's Manual mode and set the ISO to 100 outside in good light and to ISO 200 or 400 indoors for better results.

Color performance is good. Subjects look bright and natural when shooting outdoors in good light. Results indoors are a little mixed depending on your lighting, which is typical of lower-end (and even some more expensive) compacts. What was irksome was that nothing looked particularly good on the camera's LCD, which made most everything look overly cool.

Video quality is pretty good, too, but it suffers from the same issues as the camera's photos. In good lighting you'll get nice-looking movie clips suitable for Web sharing; low-light video isn't as nice, though. The zoom lens does move while recording and there is continuous autofocus. However, while the lens is moving, the mic is dampened so you hear less of the movement. Audio quality in general is merely passable.

The E1410SW's flash turns on every time you start the camera or change shooting modes.

Shooting performance
The E1410SW is not a terribly fast camera, but it's not as slow as some competing models. Its speedy CMOS sensor gives it some better shooting speeds -- particularly burst shooting -- than similar models with CCD sensors, but it's still not a camera I would readily recommend for capturing sports, wildlife, or active kids and pets.

Part of the problem is its time to first shot; every time you turn on the camera the flash defaults to Auto, which means you're waiting about 4 seconds to take that first shot. The same thing happens when you change to different shooting modes, too. For instance, if you're in Auto and turn the flash off and then change to Manual, the flash kicks back on. However, even with the flash off, the camera takes a few seconds between shots and can be slow to focus and shoot with the lens extended.

If you need to shoot faster than that, there is a continuous-shooting option that can capture at up to 10 frames per second at full resolution. This is your best bet when shooting fast-moving subjects; however, the focus and exposure are set with the first shot so there's a chance only your first shot will be in focus. Shutter lag -- the time from pressing the shutter release to capture without prefocusing -- is usually long on lower-end cameras, but that's not the case here: the E1410SW does well with a lag of 0.3 second in good lighting and 0.5 second in dimmer conditions.

The E1410SW has a Micro-USB port for charging and Micro-HDMI for connecting to a TV or monitor. Sarah Tew/CNET

Features and design
Again, GE offers a lot of features at a reasonably low price. You get the 10x zoom, a large 3-inch LCD, full HD movie capture at 30fps with a one-touch record button on top, and Micro-USB and Micro-HDMI ports.

The lens offers a useful range going from a wide-angle 28mm, which is nice for group shots and landscapes, and goes out to 280mm, which is helpful for framing up portraits or getting closer to distant objects. The LCD is less impressive. It is big and gets fairly bright, but subjects looked overly cool and colors quickly invert when you're shooting anywhere above eye level.

Key specs GE E1410SW
Price (MSRP) $159.99
Dimensions (WHD) 3.9 inches by 2.2 inches by 0.7 inch
Weight (with battery and media) 5.2 ounces
Megapixels, image sensor size, type 14 megapixels, 1/2.3-inch CMOS
LCD size, resolution/viewfinder 3-inch LCD, 230K dots/None
Lens (zoom, aperture, focal length) 10x, f3.2-5.6, 28-280mm (35mm equivalent)
File format (still/video) JPEG/MPEG-4 AVC/H.264 (.MOV)
Highest resolution size (still/video) 4,320x3,240 pixels/1,920x1,080 at 30fps
Image stabilization type Optical and digital
Battery type, CIPA rated life Li-ion rechargeable, 170 shots
Battery charged in camera Yes; via USB to AC adapter or computer
Storage media SD/SDHC/SDXC
Bundled software Arcsoft Photo Impression (Windows)

The camera's controls are large enough to press easily and its interface is simple enough to learn quickly. There are a few minor details that could be better, such as the video record and power buttons essentially being right next to each other and the same tiny size and shape, but no real deal breakers. Well, maybe one.

As mentioned earlier in regard to the camera's flash, every time you shut down the camera, it returns to its default settings. This extends into other settings, like ISO, white balance, AF mode, and exposure compensation. If you're the type to leave Auto and like to take some control away from the camera (which in the case of the E1410SW is how you'll get the best results), you may want to skip this camera. Even changing shooting modes wipes out your setting changes.

Another source of frustration might be the battery life. It's CIPA rated for 170 shots, which is low to begin with, but my battery never reached that mark and was exhausted at about 100. Using the lens a lot, shooting video, or using the burst-shooting features will drain the battery faster, but regardless, you'll probably want to pick up a secondary battery. The battery is charged in camera, too, so you'll need to plan ahead if you're going to be out shooting all day.

General shooting options GE E1410SW
ISO sensitivity (full resolution) Auto, 100, 200, 400, 800, 1600, 3200
White balance Auto, Daylight, Cloudy, Fluorescent, Fluorescent CWF, Incandescent, Manual
Recording modes Auto, Manual, Face Beauty, Scene, Panorama, Movie
Focus modes Center AF, 9-point multi AF, Face Detection AF, Object Tracking
Macro 1.9 inches (Wide)
Metering modes Multi, Center-weighted average, Spot
Burst mode shot limit (full resolution) Unlimited continuous

Shooting modes are geared for snapshooters, so you won't find a lot of fine controls for shutter speed or aperture, or anything else really. The Manual mode is simply the type of Program Auto mode that you'll find on just about any camera. In this mode, you can pick settings like metering, white balance, exposure compensation, and ISO, though the latter two are somewhat hidden; you have to hit the Set button to change them instead of going to the logical place under Menu. You can also choose different color settings in Manual: Normal, Vivid, Retro, Black and White, Negative, 70s Film, Pop Art, and Rock. (You can see examples of these in the sample picture slideshow.)

The E1410SW has 25 scene modes, including an auto scene recognition mode. Sarah Tew/CNET

There are two automatic modes, one for just quick and easy snapshots and an auto scene recognition option that selects an appropriate scene mode for what you're shooting, such as close-ups, landscapes, or portraits. There are a total of 25 scene modes, though, should you want to select a specific one for what you're shooting or take a shot with a specific effect like a frame or fish-eye distortion.

The E1410SW also has a couple extras like HDR (high dynamic range), easy in-camera panorama creation, and a Face Beauty mode for softening skin. HDR can be applied in playback, too, should you want to quickly reveal shadow details. Face touch-ups can also be done after the fact, with skin softening, red-eye reduction, and eye-brightening and enlargement tools in playback.

Conclusion: Recommended with reservations
The GE E1410SW is a decent camera for the money. It's best suited for someone needing a simple automatic point-and-shoot with a long lens to stick in pocket or purse for casual snapshots in daylight to be used for small prints or Web sharing. I know, that's a lot of qualifiers, but that's the case for a lot of sub-$200 cameras. The benefits to getting this model are the lens, the size, and the extra shooting options including fast burst shooting, which, again, you won't find on many, if any, new cameras at this price.

Shooting speed (in seconds)
(Shorter bars indicate better performance)
Time to first shot  
Typical shot-to-shot time  
Shutter lag (dim)  
Shutter lag (typical)  
Sony Cyber-shot DSC-WX150
Panasonic Lumix DMC-ZS10
Nikon Coolpix S8200
Canon PowerShot Elph 520 HS
GE E1410SW

Typical continuous-shooting speed (frames per second)
(Longer bars indicate better performance)

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GE E1410SW - digital camera

Score Breakdown

Design 7Features 7Performance 6Image quality 5