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Fujifilm X-T10 plugs the sub-$1,000-with-viewfinder hole in its ILC line

Its new ILC offers a couple of high-end features, but looks like it might fall short for the $800 buyer Fujifilm's targeting.

Lori Grunin Senior Editor / Advice
I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but previously spent many years concentrating on cameras. I've also volunteered with a cat rescue for over 15 years doing adoptions, designing marketing materials, managing volunteers and, of course, photographing cats.
Expertise Photography, PCs and laptops, gaming and gaming accessories
Lori Grunin
4 min read


Fujifilm births a baby brother for its flagship X-T1 interchangeable-lens model. The X-T10 has a lot in common with its older sibling, though the most evident is a price that's a bit higher than its competition.

Shop for Fujifilm X-T10 (body only, Black)

See all prices

For a kit with the 16-50mm f3.5-5.6 lens the X-T10 costs $900 (AU$1,300; I don't have UK pricing yet, but that's about £575 directly converted). The body will run $800 -- it's not clear if there'll be a body-only option in Australia or the UK, but it's equivalent to around AU$1,000 and £510. With the higher-quality, more expensive 18-55mm f2.8-4 lens the kit will cost $1,100 and AU$1,500, which converts to £700.

What's notable

  • Autofocus system. Fujifilm's X-Trans CMOS II sensor incorporates phase-detection autofocus points in addition to the separate contrast AF sensor (as do some competitors). In the firmware upate for the X-T1 that's scheduled to be available at the end of June, Fujifilm adds a couple of AF modes, Zone and Wide/Tracking for improved continuous autofocus performance. The X-T1 will ship with those built-in. It also has a lot of the other features that the X-T1's getting in the firmware update, like Auto Macro and eye-detection AF which focuses on eyes.
  • Viewfinder. The X-T10 uses one of Fujifilm's unique viewfinders which offer a combination of optical and electronic views; all of the other interchangeable-lens models that have viewfinders incorporate electronic-only versions.
  • Design. It's lighter than the X-T1, but that's because it's not weather-sealed or as durable. It has magnesium top and bottom plates and aluminum dials that should keep it from feeling cheap.

Fujifilm's latest telephoto prime, the XF90mmF2LM WR Fujifilm
In addition to the X-T10, Fujifilm announced a fast, weather-sealed telephoto lens for use with the rugged X-T1 as well as the rest of the X-mount cameras. On Fujifilm's APS-C bodies, the XF90mmF2 R LM WR has the same angle of view as a 135mm lens on a full-frame body, making it an excellent focal-length for portraits, as well as for sports where you can get relatively close.

The lens uses an updated version of the company's Linear Motor technology that ostensibly improves focus speed. Other features include the ability to focus as close as 24 inches/60 cm, a 7-blade aperture for reasonably round out-of-focus highlights, Fujifilm's Nano-GI coating for improved light and cold tolerance down to 14 degrees F/-10 degrees C.

The lens is slated to ship in July for $950, AU$1,400. (A direct conversion is around £605.)

My take

Competitors with viewfinders either offer better performance for a higher price tag, or something comparable for less than the X-T10. Fufjilm's X-Trans sensors do provide a sharper image than a lot of the cheaper alternatives and a lot of folks might consider the flexible viewfinder worth the extra money. And it's got the attractive look and feel typical of Fujifilm's cameras.

However, I find the video quality of its cameras disappointing, and the X-T10's continuous-shooting specs look underwhelming; 8 frames per second is good, but not for only a second's worth of shots. For a usable burst run, you have to drop to 3fps, which you can get with much cheaper cameras. Those downsides may limit the camera's attractiveness for the typical enthusiast and family buyer who's willing to plop down $800. The X-T10 reminds me a lot of the 3-year-old X-M1 , albeit with a viewfinder, and I suspect my opinion will be similar.

Comparative specs

Fujifilm X-T1 Fujifilm X-T10 Sony Alpha A6000
Sensor effective resolution 16.3MP X-Trans CMOS II 16.3MP X-Trans CMOS II 24.3MP Exmor HD CMOS
Sensor size 23.6 x 15.8mm 23.6 x 15.8mm 23.5 x 15.6mm
Focal-length multiplier 1.5x 1.5x 1.5x
OLPF No No Yes
Sensitivity range ISO 100 (exp)/200 - ISO 6400/51200 (exp) ISO 100 (exp)/200 - ISO 6400/51200 (exp) ISO 100 - ISO 25600
Burst shooting 8fps
47 JPEG/n/a raw
8 JPEG/n/a raw
49 JPEG/49 raw
(mag/ effective mag)
0.5-inch/12.7 mm
2.4 million dots
100% coverage
0.4-inch/10 mm
2.4 million dots
100% coverage
0.4 in/10 mm
1.44 million dots
100% coverage
Hot shoe Yes Yes Yes
Autofocus 77-point phase-detection AF
49-area Contrast AF
77-point phase-detection AF
49-area Contrast AF
179-point phase detection, 25-area contrast AF
AF sensitivity n/a n/a 0- 20 EV
Shutter speed 30-1/4,000 sec.; bulb to 60 min; 1/180 x-sync 30-1/4,000 sec.; bulb to 60 min; 1/180 x-sync (electronic shutter to 1/32,000 sec) 30-1/4000 sec.; bulb; 1/160 x-sync
Metering 256 zones 256 zones 1,200 zone
Metering sensitivity n/a n/a 0 - 20 EV
Best video H.264 QuickTime MOV
H.264 QuickTime MOV
AVCHD 1080/60p @ 28Mbps
Audio Stereo Stereo Stereo; mic (via accessory shoe)
Manual aperture and shutter in video Yes n/a Yes
Maximum best-quality recording time per clip 14 minutes 14 minutes 29 minutes
IS Optical Optical Optical
LCD 3 in/7.5 cm
1.04m dots
3 in/7.5 cm
920,000 dots
Flip-up touchscreen
921,600 dots
Memory slots 1 x SDXC 1 x SDXC 1 x SDXC
Wireless connection Wi-Fi Wi-Fi Wi-Fi, NFC
Flash Yes Yes Yes
Wireless flash Yes Yes No
Battery life (CIPA rating) 350 shots
(1,260 mAh)
350 shots
(1,120 mAh)
420 shots
Size (WHD) 5.0 x 3.5 x 1.8 in
129.0 x 89.8 x 46.7 mm
4.7 x 3.3 x 1.6 in
118.4 x 82.8 x 40.8 mm
4.8 x 2.9 x 1.8 in
120 x 66.9 x 45.1 mm
Body operating weight 15.6 oz
442.3 g
13.4 oz (est.)
381 g (est.)
11.6 oz
330 g
Primary kit $1,700 (est.)
AU$1,900 (est.)
(with 18-55mm f2.8-4 lens)
$1,900 (est.)
AU$2,200 (est.)
(with 18-135mm lens)
(with 16-50mm lens)
AU$900 (est.)
(with 15-60mm PZ lens)
Release date February 2014 June 2015 April 2014