Sub-$100 Coolpad Arise coming to a Kroger market near you (hands-on)

One American grocery store has started stocking an unusual item: cell phones from one of China's emerging brands.

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Haven't heard of Coolpad? Don't sweat it. Its phones for the US market are numerous enough to count on one hand. Still, this Chinese company, which sells a number of high-end devices in China (with real leather backings, one might add) has found a nontraditional way to make it into Americans' hands.

The Coolpad Arise will soon join its cousin, the Coolpad Quattro II 4G ($100), in Kroger supermarkets across the country. Although there's no pricing or launch date for the Arise yet, a Coolpad representative assures CNET that the price will come in under $100 and will run on Sprint's 3G network (it doesn't support LTE).

Coolpad Arise: The phone you can buy with your groceries (pictures)

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Specs for the chunky phone are basic, and the rough construction quality makes it seem like it's been stamped out from a sheet of black plastic. With 4-inch screen, the starter phone also has a dual-core CPU and a 2-megapixel rear-facing camera.

Coolpad hadn't officially announced the phone when we saw it at CTIA 2014, so we'll have to wait for more specs and pricing.