CinemaNow review: CinemaNow

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The Good CinemaNow offers low-priced rentals and purchases from a catalog with hundreds of recent Hollywood titles. With progressive downloading, you can pick a title, then watch it minutes later on your home computer.

The Bad CinemaNow has a smaller catalog of mainstream films than competitor Movielink, and it offers movies in lower bit rates. You can watch purchased films on only one PC and burn them to DVD only for storage, not for playback on a DVD player. Downloads for portable devices are currently not available, and the site doesn't work with Macs.

The Bottom Line If price trumps image quality, consider renting or buying from CinemaNow. However, we prefer Movielink's larger catalog of new and classic films.

Visit for details.

5.7 Overall
  • Setup 7
  • Features 5
  • Performance 5
  • Support 5

Review Sections


We're guessing when CinemaNow grows up, it will want to be just like Movielink. While Movielink isn't perfect, with its heavy restrictions and limited catalog, it's far above CinemaNow. Movielink focuses on re-creating the theater experience on your PC and showcases Hollywood and independent film. CinemaNow offers many more types of content--movies, TV shows, music videos, documentaries, and even adult videos--but the catalog of movies you'd actually want to watch is quite small. Its permissions are even more restrictive than Movielink's, and it offers movies in a lower bit rate.

Like Movielink, CinemaNow works through a browser, and movies run only on Windows machines. Left-column navigation directs you to the various parts of the site. You can watch free streaming videos (lots of low-budget foreign films), buy or rent downloadable movies, purchase music videos, and rent adult content by the minute--now that's something you won't find on Movielink. You can also click any section for a list of titles, and fewer than half the movies--even new releases--have trailers you can view. With Movielink, nearly all the movies have trailers, and many also have pictures and additional scenes. Sadly, there's no way to bookmark titles you're interested in so that you can easily find them later on.

CinemaNow's home page features new Hollywood movies for rental.

One area where CinemaNow has the advantage is price. Rentals are either $2.99 or $3.99, compared with $4 or $5 on Movielink, and purchases are mostly $15 to $20, vs. $18 to $28 on Movielink. But with its smaller selection, it doesn't seem like you're getting a bargain. CinemaNow began offering downloadable purchases the same day as Movielink, but while Movielink offers more than 300 titles from six major studios, CinemaNow offers 85 titles from only Sony, MGM, and Lions Gate. CinemaNow boasts a much bigger catalog than Movielink's--more than 4,000 titles vs. more than 1,400--but most of that is filler content, older titles available for free viewing via ad-supported streams. The service actually offers only more than 500 movies for rental. So far, CinemaNow hasn't offered any movies for purchase the same day that the movie's DVD became commercially available, as Movielink has done.

CinemaNow's purchase section currently includes about 85 titles. Fewer than half have trailers you can watch online.

Purchased movies are yours to keep but can be watched on only one PC; Movielink purchases can usually be authorized on three computers. You can create backup DVDs, but the movies will still be in DRM-protected WMV files, so you won't be able to watch the backup DVD on a typical set-top DVD player.