This is the Freestyle, Bose's new $129.95 (£114.95, AU$179.95) earbud-style headphone, which comes in Indigo and Ice Blue, and complements the existing IE2 , SIE2i , and MIE2i in-ear headphones but does not replace them.
If the headphone looks familiar, that's because it's not so different from its cousins. What you're looking at are some small design improvements and a rebranding of an existing product rather than a truly new product. In some ways this is Bose's attempt to loosen up a bit and appeal to a younger audience with more fun, eye-catching color choices (naturally, some people may not like those color choices, so hopefully Bose will expand those choices in the future). The earphone itself is probably most similar to Bose's SIE2i sports model but has a different, arguably superior cord design. Like that model, the Freestyle is also sweat and water-resistant.
The SIE2i comes with a default shorter cord for those who want to use the headphone with an armband (an armband case is included), as well as extender cable that ends up making everything a little too long. The 45.3-inch (115 cm) cable on the Freestyle is a medium-length cable that feels long enough without being too long.
As with all of Bose's earbud-style headphones, this is the in-ear headphone for people who don't like to have eartips jammed into their ears. The buds are designed to sit loosely in your ears, but they're held in place by Bose's StayHear tips, which feature a soft silicon wing-like design and come in three different sizes.
I really like the fit -- the medium-size Stay-Hear tips worked well with my ears and kept the buds locked in. I think most people will find these earphones very comfortable, but because of their open design, they do let a lot of sound in, so they're not good for noisy environments (Bose also makes the QuietComfort 20 , an impressive high-end noise-canceling version of this headphone, but it costs $300).
In terms of features, there's an integrated remote with microphone for cell phones calls (it's placed better on the cord than the SIE2's remote). This is an Apple-friendly headphone, so not all the remote's features will work with Android and Windows phones, but you can still make calls with the headset. Call quality was good.
A nice carrying case is included, which it should be at this price point. I'd like to have seen an L-shaped plug, which tends to be more durable, but it's not the end of the world that Bose has gone with a straight plug design.
The Freestyle uses the same drivers as Bose's aforementioned earbud-style headphones, so you're not getting a sound upgrade.
The sound is decent, though you can get headphones, including the Beyerdynamic DX160 iE, that sound better for the money and offer better noise isolation. Bose does a good job making smooth sounding headphones that are pretty well balanced with good bass performance. While the midrange is also pretty decent, we weren't that enamored with the treble detail (it's OK). As with the SIE2i, the treble's a touch harsh, compressing the range between softer and louder sounds, and isn't able to bring out the subtleties in music quite as well as one might hope.
That said, the Freestyle makes most music genres sound reasonably good, which is why I like to call it a "safe" headphone. Most people outside of audiophiles should be pleased with the sound quality.
At $129.95, the Freestyle is a bit expensive -- it should probably cost closer to $99 -- but it is less expensive than the SIE2i ($149.95) and offers many of the same features, including a water-resistant design and inline remote with microphone.
At the end of the day, while it may not be the best sounding in-ear headphone for the money, the design and comfort level are great, and it's a really good headphone for people who want an in-ear headphone but don't want to have to jam a tip into their ear canal.