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Barnes & Noble Nook Color review: Barnes & Noble Nook Color

Barnes & Noble Nook Color

David Carnoy Executive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Nook e-books and audiobooks.
Expertise Mobile accessories and portable audio, including headphones, earbuds and speakers Credentials
  • Maggie Award for Best Regularly Featured Web Column/Consumer
David Carnoy
10 min read

Editors' note (August 12, 2012): Barnes & Noble has cut the price of the Nook Color reviewed here to $149. Prospective buyers should note the rumor that Barnes & Noble is planning to launch an updated Nook Tablet later in 2012.


Barnes & Noble Nook Color

The Good

Color e-book reader with vibrant 7-inch touch screen; zippy performance; built-in Wi-Fi; Barnes & Noble Nookbook store; 8GB onboard memory, plus microSD expansion slot; built-in Web browser works well; supports PDF, Word, and ePub files; displays images and some video formats; support for audio and MP3 playback; new Nook apps expand functionality of the device and make it more of a full-featured tablet; Flash support for Web browser.

The Bad

Eight hours battery life for reading pales in comparison with battery life on e-ink readers; no access to full Android Market; battery isn't user-replaceable; processor could be faster.

The Bottom Line

Barnes & Noble's Nook Color is a capable color touch-screen e-book reader that offers much of the functionality of an Android tablet for half the price of an iPad.

Editors' note (November 17, 2011): As of mid-November 2011, the price of the Nook Color reviewed here has dropped to $199. The product (which was originally awarded an Editors' Choice) now co-exists with the newly announced $249 Nook Tablet (faster processor, more storage, more memory) and the competing $199 Amazon Kindle Fire. As a result of these newer and better performing competing devices, we've lowered the rating of the Nook Color accordingly. See Kindle vs. Nook vs. iPad: Which e-book reader should you buy? for more information.

Editors' note (May 19, 2011): This review has been updated to reflect major software update for the Nook Color that Barnes & Noble released on April 25, 2011. The new software adds a variety of upgrades, including Flash video support, and a curated app store that includes dozens of new apps, including an e-mail client.

Back at the end of 2009, Barnes & Noble debuted an e-ink reader, the Nook, that differentiated itself from the Amazon Kindle by having a small color LCD at the bottom of the screen for navigation and keyboard entry, among other things. Now the company isn't messing around with a small strip of color and is instead betting the farm on a full-color e-reader that features a 7-inch touch-screen LCD, built-in Wi-Fi (but no 3G wireless), and has people asking: is it an e-reader or a tablet?

The short answer is both--or as Barnes & Noble is spinning it, this is a "reader's tablet." The product's design was handled by Fuseproject, the same firm behind Aliph's Jawbone headsets. The company's done a nice job of making the device look sleek and compact; it's more of a head-turner than the Samsung Galaxy Tab. But when you pick up the device, your first reaction will probably be, "Wow, this feels a little heavier than it looks."

At just a shade less than a pound, it's about twice the weight of the latest-generation Kindle, a bit more than the standard Nook (which weighs 11.2 ounces), but is significantly lighter than an iPad, which tips the scales at around 21 ounces. While you can argue over what's the ideal size for an e-reader, for a lot of folks, the Nook Color, despite a little heft, will seem geometrically appealing: it's small enough to fit in a purse or laptop bag (alongside your laptop)--or even certain jacket pockets--yet has enough screen real estate to show a good amount of text or display the children's books, graphic novels, and e-magazines Barnes & Noble's will be marketing toward owners of this device. (If you compare the Nook Color with the standard Nook, you'll notice that it's roughly the same width and only about an inch taller).

And what about the screen? Well, Barnes & Noble says it's a next-generation LED-backlit display (1,024x600-pixel resolution at 169 ppi, with more than 16 million colors) supplied by LG that is bright yet energy efficient. The product's designers added a special layer of laminate to the glass that covers the display to help cut down on glare and improve off-axis viewing. However, like any screen that has a layer of glass over it, it's not immune to glare and like the iPad's screen, it is a finger-print magnet and will potentially crack if dropped (we strongly suggest purchasing a case). That said, the touch mechanics are quite responsive and the device as a whole is satisfactorily zippy. It may not be quite as zippy as the iPad, but we didn't think the device was held back by any performance issues and we thought both text and images looked very good on the screen. Also, page turns were fast.

A lot of people wondered whether this would be classified as an Android tablet, and the answer at first was "not quite" unless you were willing to "root" the device with custom firmware that could be found on the web (modifying your Nook Color's firmware unlocks the device and turns it into an Android tablet but you lose Barnes & Noble's interface and tight integration with its e-bookstore). However, now that Barnes & Noble has upgraded the Nook Color with Android 2.2 software and added Flash support for Web browsing and the ability to download apps to the device, the Nook Color has become more of a full-fledged tablet. To be clear, this is not a truly open app store along the lines of the Android Market but one curated by Barnes & Noble. At launch, there were over 125 apps offered, including several games, but that list is growing, so you can expect a wider selection in the months to come. As part of the version 1.2 upgrade, Barnes now includes a free integrated e-mail app and something called Nook Friends, which is currently labeled with the "beta" tag. Barnes & Noble is calling Nook Friends the "go-to social network for people who love to read." It says that Nook Color users can create a group of Nook Friends to "easily swap books, get a friend's take on a new best seller, discover great new reads, or see if someone's enjoying a book they recommended on the Friend's Activity tab." You can also view your Nook Friends' content ratings and reviews, shared quotes, recommendations, and how they're progressing on their latest books. You could call this Barnes & Noble's take on the digital book club, and it will be interesting to see users' response to it. (For a more complete rundown of the additions that are a part of the Nook Color firmware 1.2 upgrage, go to this post) As far as the user experience goes, the Nook Color's interface might not quite reach an Apple-level of user friendliness, we were generally impressed with how elegant the UI is and how easy the Nook Color is to operate and navigate. Anyone who didn't like the interaction between the touch-screen color strip and the e-ink screen on the standard Nook will find the full touch-screen interface a breath of fresh air. We also liked that the designers included a physical home button--it's the "N" at the bottom of the device--rather than a virtual one. The hard button makes going back to the home screen easier and it's well placed.

That home screen is different than the ones found on most Android tablets we've seen. You can drag and drop items you want to have quick access to into the middle of the screen, then navigate by touching menus on the bottom and side of the screen. Anybody who's used the iPad knows there are big advantages in moving to a touch-screen interface, especially when it comes to e-reading (you can highlight passages with a finger, look up words in the dictionary by tapping on them, and so forth).

Along with its large selection of e-books (Barnes & Noble says it offers 2 million titles in its "newly expanded" Nookbook Store), the company is making a bigger push into kids' content with its new Nook kids brand that features hundreds of "digital picture books" designed to take advantage of such color devices as the Nook Color and the iPad. At the same time, the company is highlighting how well the Nook Color handles periodical content, particularly magazines (one of the featured partners is National Geographic, but Barnes & Noble is also offering subscriptions for plenty of other titles).

We can't say those magazines will be a bargain price-wise, but they do look pretty good on the device. Yes, the screen is smaller than the iPad's, but you can zoom in and out by pinching and spreading your fingers, and there's a special "article view" that blows up the text and presents it in a more readable vertical column. Also, with a tap of button, you can access a thumbnail view that lets you scroll quickly from page to page and select the page you want. It's also worth noting that the Nook Color does display video, and the company says, "Periodicals, available by subscription and single copy, will continue to become even more interactive next year."

For those who aren't aware, certain e-books are lendable, and Barnes & Noble's LendMe feature, which permits you to lend certain e-books (the publisher must allow this feature to be activated) once for up to 14 days, is now integrated into the Nook Color's reading app. As previously noted, you can set up a network of friends on the device and share content, though the aforementioned restrictions apply.

Some quick impressions
In many CNET reviews we spend a lot of time talking about how a device is designed and what its features are, but sometimes not quite enough about what it's like to actually use the device. So, here are some observations after living with the Nook Color for three days:

  •    •  We liked the general responsiveness of the device. It operated more smoothly than we thought it would and the screen was sharp and offered enough resolution. No, it's not a Retina display, but it's got some pop to it.

  •    •  That said, it's not as smooth and responsive as the iPad.

  •    •  Books download extremely quickly to the device. In many cases, you can be reading a new book in less than 10 seconds; in some cases 5 seconds.

  •    •  The device is a little on the heavy side. Reading in bed, you will probably end up propping it up on your chest (same is true of the iPad).

  •    •  When we were on a good, high-speed Wi-Fi network, the Web-browsing experience was good. Like with the iPad, you can spread and pinch to zoom in Web-browsing mode (you tap to zoom). Flash support is a nice plus, but don't expect all Flash video to run smoothly; Flash is still pretty finicky.

  •    •  We had the occasional browser crash that locked up the device--funnily, when trying to browse to CNET.com's home page.

  •    •  Using built-in Quickoffice software, we thought the device did a decent job handling PDF, Word, Excel, and PowerPoint files. The Nook Color is definitely more adept at viewing PDF files than any e-ink based e-reader.

  •    •  JPEG, PNG, GIF, and BMP image files are viewable, and you can use any personal photo as wallpaper for the device.

  •    •  To import files to the device, you simply connect the Nook Color to your computer via USB and drag and drop files on to the device or the microSD card (if you have one installed). The device will charge when connected to your computer.

  •    •  You can drag and drop ePub files to a folder on the device and have a separate library of books you can access. In this regard, the Nook Color is more versatile than the Kindle, which does not support ePub. The Nook Color also accepts "loaned" ePub files from libraries.

  •    •  Video support is fairly limited (you're dealing with Android Media Player). We tried some AVI files and Flip Video files to no avail, but had better luck with MPEG4 files that were compatible with an iPod/iPhone, Zune or PSP.

  •    •  When playing audio with Barnes & Noble's children's books (some of them have a voice-over track that reads to kids), the audio levels from the speaker on the back of the device were fine. However, the audio levels with some of our video files didn't play loud enough (we had to use the headphone jack).

  •    •  The shopping experience from the device has been much improved (it's much better shopping on the Nook Color than the standard Nook.

  •    •  Barnes & Noble says it has improved its in-store streaming of books (yes, you can go into B&N stores and stream certain books for free for an hour at a time). We haven't had a chance to try it out yet but we'll report back when we do.

  •    •  The Nook Color is rated at 8 hours of battery life for reading. That's actually OK, but when you run into problems is if you start doing a lot of Web surfing or running video. That's probably part of the reason Barnes & Noble doesn't want to emphasize graphically rich games. Doing stuff other than reading (except audio playback) definitely has a bigger impact on battery.

  •    •  Some people complain that reading on an LCD causes eyestrain. We're a fan of e-ink displays and they are clearly superior for outdoor use, particularly in direct sunlight. But we didn't have a problem reading for well over an hour straight using the Nook Color's display and the LCD is viewable in dark environments (there are various screen settings, including a "sepia" and "night" mode).

  •    •  The Nook Color offers six font sizes, plus six different fonts to choose from.

  •    •  Barnes & Noble is selling plenty of accessories for the Nook Color, including a variety of cases and even signature charms that latch onto the Nook's signature "hook" at the bottom of the device.

  •    •  Much like the iPad, the Nook Color must be charged with its special charger (included) or via the USB port on your computer.

When the Nook Color first arrived, we thought it was a polished, capable e-reader that had some nice extras but we lamented the fact that it came with just a handful of apps. With its firmware 1.2 upgrade and the launch of an app store, the Nook Color may not have become a full-fledged Android tablet but it does a better job masquerading as one and it certainly measures up to its billing as a full-featured "Readers tablet." and it remains a comparably good value at $250 (many of those who've "rooted" their Nook Colors consider it a great value).

While it's certainly not as zippy as other, albeit more expensive tablets, for the majority of users who are looking for a device that allows you to read e-books and periodicals, surf the Web (with Flash support), do e-mail and run some games and apps, the Nook Color is a good choice that's priced right--for the moment anyway.

We've called this the poor man's iPad in the past, and though it isn't exactly that (with all its apps the iPad simply offers much more functionality), its reading experience certainly rivals that of the iPad--just on a smaller, more portable scale.

In that sense, you could argue that it splits the difference between the iPad and the Kindle pretty well, offering the color touch-screen--neither "color" nor "touch screen" is available on the Kindle--at a price and size that's half that of the iPad. If you're not sold on e-ink and you don't want something as pricey and as heavy as the iPad, the Nook Color is your best bet.


Barnes & Noble Nook Color

Score Breakdown

Design 8Features 7Performance 6