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Amazon Kindle (2012) review: Excellent no-frills e-ink reader

Amazon's most affordable Kindle lacks the touch screen and self-illuminating screen found on step-up e-readers, but it costs a mere $69.

John Falcone Senior Editorial Director, Shopping
John P. Falcone is the senior director of commerce content at CNET, where he coordinates coverage of the site's buying recommendations alongside the CNET Advice team (where he previously headed the consumer electronics reviews section). He's been a CNET editor since 2003.
Expertise Over 20 years experience in electronics and gadget reviews and analysis, and consumer shopping advice Credentials
  • Self-taught tinkerer, informal IT and gadget consultant to friends and family (with several self-built gaming PCs under his belt)
John Falcone
7 min read

“If it ain’t broke, don’t fix it.”


Amazon Kindle (2012)

The Good

The entry-level <b>Amazon Kindle</b> is a compact, lightweight, and ultra-affordable e-book reader with a crisp e-ink screen and Wi-Fi. It offers access to a massive catalog of books, magazines, and newspapers via Amazon.com's familiar online store, plus online loaners from your local library. The Kindle can hold hundreds of books and the battery lasts for weeks.

The Bad

Lacks the touch screen and self-illumination found on more expensive e-readers. All accessories -- including an AC charger -- cost extra.

The Bottom Line

The $69 Amazon Kindle is an excellent no-frills e-book reader for anyone who’s willing to forgo a built-in light or a touch screen.

That appears to be Amazon’s design philosophy with the 2012 version of its entry-level Kindle e-book reader. If you’re familiar with the 2011 Kindle, you’ll find very little changed on the new version. The body is now available in black as well as gray; the screen has slightly higher contrast and some additional fonts; the page-turns on the e-ink screen are 15 percent faster; and Amazon’s added support for children’s books (and parental controls).

Otherwise, this is pretty much the same as the previous Kindle. But that’s a smart move, since the earlier Kindle was -- and is -- a great no-frills e-book reader.

The 2012 Kindle (left) and 2011 Kindle (right) share the exact same frame. Sarah Tew/CNET

In lieu of a big design overhaul, the entry-level Kindle has two main selling points. The first is price: just $69 for the ad-supported “Special Offers” version, or $89 to go ad-free. That’s $10 less than last year, for a product that’s a tad better. The second is Amazon’s best-in-class e-book “ecosystem” -- which offers a total of 1.8 million titles, including more than 180,000 exclusives (and the ability to borrow thousands of titles at no additional charge if you’re an Amazon Prime subscriber).

Amazon has reserved the real innovation for the step-up model, the Kindle Paperwhite. That device offers an impressive self-illuminating touch-screen, but it costs $50 more. If you don’t need the touch screen and built-in lighting of the Paperwhite and other pricier models, the baseline Kindle is still the best no-frills e-reader option out there.

The hardware
Except for the aforementioned color change and small hardware tweaks, the 2012 Kindle is identical to its predecessor. The 6-inch Pearl E Ink display is housed in a 6.5-inch-by-4.5-inch body that’s just one-third of an inch thick.

Sarah Tew/CNET

One of the biggest “features” of the Kindle is its weight. At just under 6 ounces, it’s notably lighter than its touch-screen brethren. (The one exception is the Kobo Mini, which offers a 5-inch touch screen, a lighter 4.7-ounce heft, and a competitive $80 price tag.) So even if you put your Kindle in a case, you can hold it without worrying about tired arms or stiff fingers.

The other big advantage of the Kindle is its battery life. Amazon says the Kindle should last up to a month “with wireless off based upon a half-hour of daily reading time.” After a few weeks of use, we can confirm that estimate is pretty much on the money. (You only need to toggle the wireless on when and if you’re downloading new books or other content.)

To be clear, that sort of long battery life is par for the course for e-ink readers. In fact, the $99 Nook Simple Touch claims two months between charges. But the bigger point here is that -- unlike a phone or a tablet -- the Kindle can go weeks without charging. For hard-core readers, that’s also the reason you’d invest in an e-ink reader even though you can read the same content on those LCD devices: read your books on the Kindle while the tablet or phone stays juiced up for phone calls, e-mails, games, and Web browsing.

Sarah Tew/CNET

Another point in favor of the Kindle versus reading on LCD phones or tablets is the lack of glare. Unlike the reflective screens on those devices, a Kindle (and all other e-ink readers) allows you to read in bright environments, up to and including direct sunlight.

Those moving to a Kindle from “real” books will appreciate two big features not found in paper books: font sizes and line spacing are completely adjustable to your preference. Likewise, the screen can be toggled from portrait (vertical) to landscape (horizontal) mode.

Sarah Tew/CNET

The Kindle screen is flanked by a few buttons. Page-forward and page-back buttons are on both sides of the screen, giving equal access to left-handed and right-handed readers. While the buttons are bit old-fashioned in the touch-screen age, many readers will find their responsiveness and location more convenient than tapping on a screen. The other controls are below the screen: a four-way directional pad for navigating menus; home and back buttons; a toggle for the onscreen keyboard; and a menu button.

The Amazon Kindle ecosystem
The Kindle is a one-stop shopping gateway to Amazon’s best-in-class Web store, which arguably offers the largest array of books, newspapers, and magazines on the Web.

Amazon offers more than 1.8 million e-book titles, including more than 180,000 exclusives. The Web retailer also tends to offer discounts more frequently than many of its competitors. While many have differing opinions on whether some of these practices are fair to competitors -- or good for the long-term health of the publishing industry -- they are certainly consumer-friendly, at least in the short-term.

A large selection of newspapers and magazines are also available on the Kindle. Note that these e-ink versions are often stripped-down, text-only iterations of what you may get on a Web site, tablet (or paper) version of the same title. Likewise, many of these require separate subscriptions -- so even if you already receive, say, the hard-copy or electronic version of The New York Times, you won't necessarily be grandfathered in to the e-ink Kindle version. (By contrast, newspaper and magazine apps generally do let you use your existing credentials to access them at no additional charge.)

Sarah Tew/CNET

If you're a subscriber to Amazon Prime ($79 per year, which equals less than $7 per month), you already get free two-day shipping for Amazon orders, and thousands of free streaming-video titles from Amazon. On the Kindle, you also get access to the Amazon Lending Library. That lets you "check out" thousands of titles (albeit one at a time) at no additional charge. The list has more than 200,000 titles, but -- fair warning -- many aren't exactly mainstream, popular titles. You can also borrow e-books from most local libraries on the Kindle, as you can with other e-book readers. Amazon also offers a cool "send to Kindle" plug-in for the Chrome and Firefox browsers that lets you send any Web page to the Kindle for later reading; basically a free version of Instapaper.

The other big benefit of choosing Amazon as your e-book provider is that the company offers reading apps on nearly every major hardware platform. That means you can still access all of your Kindle content on iPads, iPhones, Android phones and tablets, Windows PCs and Macs, and any other device with a Web browser.

As you'd expect with an entry-level product, the $69 Kindle does require some compromises. The dearth of a touch screen means you need to input text (search terms, notes, and whatever else) using the directional pad under the screen. It's serviceable, but cumbersome -- definitely not as convenient as a touch screen. In other words, don't get this Kindle if you like to take notes.

Sarah Tew/CNET

In addition to the dearth of a self-illuminating touch screen, the $69 Kindle also loses the "X-ray" feature of the step-up Paperwhite. X-ray is the super index feature that lets you view the so-called "bones of the book" and see all the passages that mention relevant ideas, fictional characters, historical figures, places, or topics of interest. It's not even supported in every title, and its absence here -- in my opinion -- is no big deal.

Likewise, this entry-level Kindle lacks the Paperwhite's ability to estimate how much time is left in a chapter or full title based on your real-time reading speed.

Of course, one reason the $69 Kindle is so cheap is that it's ad-supported. The ads are occasionally tacky, but they only show up on the screensaver (when the device is off) and on a small strip on the home screen -- they never interrupt the reading experience. You can also "buy out" of the ads for $20 at any time, so it's best to start with the ad-supported one.

Sarah Tew/CNET

As with all such e-ink readers, the Kindle has all of the same benefits -- and shortcomings -- of the technology. For instance, it shows a subtle "ghosting" of the previous page. That lasts for five or six page turns, and then you get a black-on-white "flash" as the screen resets itself. Page turns are much faster -- and flashes are far less frequent -- than in the early days of e-ink, and I barely even notice the ghosting. But at least one colleague said that's a reason he prefers reading on an LCD tablet (such as an iPad or Kindle Fire) instead.

The Kindle includes an "experimental" Web browser. It works well enough, but you won't want to use the Kindle as your primary Internet access device. It does, however, come in handy when you need to click through a splash-screen or sign-up page in order to gain Web access.

The Web browser works but it pales when compared with a smartphone or tablet. Sarah Tew/CNET

What you won't get with the Kindle is an "open" platform. Amazon makes no bones about the lack of compatibility with other services or competing book formats. So -- while the Kindle can read PDF, TXT, and MOBI files natively, as well as other file types via conversion -- it cannot read EPUB files from third-party bookstores. (Unprotected EPUBs and other files can be converted to be viewed on the Kindle with the Calibre software.) If that's a deal breaker, go with Nook, Sony, or Kobo instead.

Likewise, don't get the Kindle if you're a fan of in-store tech support. Amazon will help you with support pages and forums, but -- unlike Apple and Barnes & Noble -- there's no in-person help available if your Kindle goes on the fritz.

Finally, the Kindle comes as bare-bones as possible. Besides the unit itself, the only thing in the box is the USB charging cable. Everything else -- a case, an AC adapter -- will cost you extra. That said, any USB phone charger will juice it up, and you probably already have one or more of them in your drawer.

Conclusion: A great reader for a great price
If you want a touch screen, a self-illuminating screen, compatibility with multiple online bookstores, or easy text input, look beyond the entry-level Kindle to any of its many competitors, such as the Nook, Sony Reader, or Kobo. But if you're looking for a long-lasting e-ink reader that gives you access to the largest selection of online books and only sets you back $69, the Kindle is a slam-dunk.


Amazon Kindle (2012)

Score Breakdown

Design 8Features 7Performance 8