The Division could join Destiny in becoming one of the biggest new IP launches ever, Ubisoft says
Plus, the game's trailers have generated 225 million views, which is 30 percent ahead of where Watch Dogs was a month before launch.
Ubisoft has very high hopes for The Division. Managing director John Parkes said this week at Ubisoft's Investor Day presentation that the third-person shooter has the potential to become one of the biggest new game IP launches of all time, joining the likes of Bungie's Destiny (2014), as well as Ubisoft's Watch Dogs (2014) and Assassin's Creed (2007). Below is a slide that Parkes shared on the subject of new IP, while more comments follow.
A list placing Watch Dogs and Assassin's Creed as two of the biggest launch IPs just behind the launch of Destiny.
He went on to note that The Division's trailers have generated 225 million views, which is 30 percent ahead of where Watch Dogs was one month before launch.
Additionally, Parkes said Ubisoft was humbled by the interest players are showing for The Division, noting that the game's closed beta saw more registrations than any Ubisoft game ever. Overall, three times more people played the beta than Ubisoft had anticipated, Parkes said.
The Division's closed beta was held at the end of January for people who preordered. The open beta launched this week and is now available across PlayStation 4, Xbox One and PC.
After multiple delays, The Division is now slated to arrive for all three systems on March 8. In other news, the game's expansions will reportedly launch 30 days early on Xbox One.