TikTok on Monday confirmed that it has expanded its maximum video length to 10 minutes. The popular social media platform has been steadily expanding the length of videos the last several years, extending videos first from 15 seconds to 60 seconds and then, in July, launching 3-minute videos.
"We're always thinking about new ways to bring value to our community and enrich the TikTok experience," a TikTok spokesperson said in an email statement. "Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we're excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world."
While TikTok seems to be slowly challenging YouTube in long-form video, other social media competitors have taken the opposite approach:to create short-form videos, called Reels, in 2021, in 2021 to compete with TikTok, and in 2020.