You've probably never heard of Motivate, but perhaps you've seen these handy Ford GoBike or Citi Bike bicycle docks around your neighborhood? Soon, ride-hailing company Lyft may own these and a handful of Motivate's other docking bicycle networks -- helping it challenge Uber and a whole bunch ofwhen it comes to urban transportation.
The Information reports that Lyft has agreed to purchase Motivate for as much as $250 million, though a deal reportedly hasn't been finalized yet. Beyond Ford GoBike and Citi Bike, other Motivate-operated bike brands include Capital BikeShare, CoGo, Divvy, Blue Bikes and Biketown.
Lyft declined to comment to CNET. Motivate didn't immediately respond to a request for comment.
Lyft's rivallast April, whose bikes can lock to any bike rack or pole. While Motivate's vehicles are primarily powered by human muscles and generally have to be docked to specific locations, the company's experimenting with pedal-assist electric vehicles and dockless bikes as well. As of March, Motivate told CNET it operated 31,841 bikes across the United States.
According to research firm Apptopia, the company's bikeshare apps are currently quite a bit more popular than Uber's Jump, with nearly twice as many people using the Citi Bike app as the Jump app on a daily basis. If you add Motivate's other brands, Apptopia says the company averages 150,000 daily active users.
Tech Culture: From film and television to social media and games, here's your place for the lighter side of tech.
: The CNET team shares experiences that remind us why tech stuff is cool.