As the largest tech company in the world, Apple is often in the crosshairs of hackers and governments. For example, the number of security orders from US law enforcement to Apple doubled to about 6,000 during the second half of 2016, compared with the first six months of the year, the company disclosed in late May.
The HomePod won't always be listening to its users. Like Amazon and Google's voice assistant, a person activates it with a wake word or phrase. With the HomePod, it'll be "Hey Siri."
"Our team cares deeply about your privacy," Apple Senior Vice President of Marketing Phil Schiller said at Monday's keynote. "It has that magic phrase, 'Hey Siri.' Until you say it, nothing's being sent to Apple."
Here are the iOS 11 features Apple announced at WWDC 2017