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Marshmallow Peep Oreos are coming, and our teeth hurt already

From the basket to biscuit: The traditional Easter candy is now a cookie filling.

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, generational studies. Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper
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The limited-edition Peeps Oreo is on its way to a store near you.

Walmart

Marshmallow Peeps bring out strong opinions. Some folks love them, some hate them. Some won't touch the Easter basket staple when they're fresh but devour them after they've sat around for a few weeks and settled into a tougher, more chewable consistency.

But this year, Marshmallow Peeps have run headlong into another American sweet treat -- Oreo cookies.

This Oreo variety uses the golden vanilla sandwich cookies, not the traditional chocolate, and fills them with a sparkly pink Peep-inspired creme. Oreo's traditional creme filling is kinda marshmallowy anyway, so I imagine that this will just taste sweeter without affecting the texture so much.

Easter isn't until April 16 this year, but the Junk Food Aisle Instagram account found the new cookies last week at Walmart. Oreo told TODAY that they won't be available nationwide until Wednesday, though some folks on social media seem to be locating them already. And give credit to intrepid food-craze finder Eric Huang, who sniffed out the new flavor plans back in October.

Naturally, people have opinions.

Hey, they've got to be better than 2015's innovation, Peeps-flavored milk -- or last summer's Swedish Fish-flavored Oreos, for that matter. It's not even St. Patrick's Day yet, but apparently Easter's arrived early.

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