X

Hunt for a Windows laptop...on a Mac?

Oh boy, Apple's having a good week. First Consumer Reports puts MacBooks at the top of its list for laptops, and now Microsoft's biggest marketing weapon suffers this. Their Laptop Hunter ads, the semiannoying, semi-intriguing ad campaign featuring eve

Scott Stein Editor at Large
I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, puzzles, board games, cooking, improv and the New York Jets. My background includes an MFA in theater which I apply to thinking about immersive experiences of the future.
Expertise VR and AR, gaming, metaverse technologies, wearable tech, tablets Credentials
  • Nearly 20 years writing about tech, and over a decade reviewing wearable tech, VR, and AR products and apps
See full bio
Scott Stein
Best Windows laptop: a MacBook? Rixstep

Oh boy, Apple's having a good week. First Consumer Reports puts MacBooks at the top of its list for laptops, and now Microsoft's biggest marketing weapon suffers this indignity: the Laptop Hunter ads, those semiannoying, semiintriguing spots featuring everyday people looking for laptops and choosing Windows ones over Macs, may have been made on Macs.

A visit to Microsoft ad agency Crispin Porter + Bogusky reveals several MacBook Pros behind the desk of Alex Bogusky, the Chief Creative Officer and mind behind the Laptop Hunter campaign in prominent display. Of course, there's no proof that these machines were directly responsible for "cutting video" to make these ads, but most creative agencies do tend to use Macs.

Admittedly, Rixstep, who posted the Alex Bogusky photos, is very pro-Mac and anti-Microsoft. And yet, the photos don't lie.

Does it matter? Well, this would be funny material for a counter-video. Are Windows laptops as good as MacBooks at handling media? You tell us.

(Via Electronista)