Apple has reportedly acquired London-based creative services company Platoon.
The firm, which develops new musicians, has made a deal with the Cupertino, California, company, Music Business Worldwide reported Friday.
It was founded in 2016 by former Apple employee Denzyl Feigelson and LoveFilm co-founder Saul Klein.
Feigelson will lead the company's team in London, and it'll support artists around the world with Apple's backing, a source told MBW, but artists will remain free to sign with any label and distribute their music on whichever platform they wish.
Platoon previously worked with US musician Billie Eilish and the UK's Stefflon Don and Jorja Smith.
Apple declined to comment, while Platoon couldn't be contacted.
It's the latest hint that Apple is expanding its reach in the music industry. Among other recent developments: Devices using Amazon's Alexa willfrom Dec. 17, and the company reportedly Asaii, which is trying to "find the next Justin Bieber," back in October.
: Which is the better music service?
CNET's Holiday Gift Guide: The place to find the best tech gifts for 2018.
reading•Apple reportedly amps up music push with Platoon acquisition
Jan 20•Been sleeping on smart lights? Time to wake up
Jan 19•Here's every iPhone ever made from 2007 to today
Jan 19•iPhone XS, iPhone XR: What you need to know about Apple's Smart Battery Case
Jan 18•Qualcomm didn't have all the license negotiating power, exec testifies