Apple Music has hit 38 million subscribers, up by 2 million in just over one month.
Eddy Cue, Apple's senior vice president for internet software and services, announced the new number for the music streaming service at the South by Southwest Conference and Festivals. At SXSW, he also talked about , a distributor of digital magazines.
Apple resisted the subscription streaming music model for years as its iTunes music app dominated sales of digitally downloaded music. But as streaming music grew to become the main way people listen and pay for music today, Apple Music ramped up with more subscribers than any other competitors -- except Spotify.
During his appearance at SXSW, Cue outlined a huge pot of streaming music subscriptions still up for grabs. He said the world has about 2 billion potential subscribers who have both the access and the means to pay for streaming music, but Apple Music and Spotify's subscribers have only reached a little more than 100 million combined.
He also batted away another suggestion that Apple might buy Netflix, even as it ramps up a huge apparatus to produce its own original shows and movies. Cue said that Apple is "completely all in" on its content plans, which includes a cash reserves, would buy a media production giant like Netflix or Disney, Cue dismissed the idea, saying the company isn't chasing "quantity."for originals. But asked if Apple, which has a gigantic $283.1 billion in
Tech Culture: From film and television to social media and games, here's your place for the lighter side of tech.
It's Complicated: This is dating in the age of apps. Having fun yet?
reading•Apple Music hits 38M subscribers, up 2M in a month
Apr 24•Apple hires former Samsung vice president to tackle Korea: report
Apr 23•Apple v. Samsung retrial won't see Cook, Ive take the stand
Apr 23•iPhone SE 2 could get wireless charging, like iPhone X
Apr 23•J. Cole's KOD snags title from Drake for most-streamed album