Samsung decides to mock Apple in real life

Extending its accusation that iPhone owners are "wall-huggers," Samsung plans to advertise around power outlets at airports.

Chris Matyszczyk
2 min read

Brace yourself, iPhone users. Samsung

In the last few months, psychiatrists must have been making a lot of money off of iPhone users.

First, Apple posted several ads in June that made iPhone owners feel as if their lives are desperately missing not merely a beat, but several albums and a daily workout routine. Last month, Samsung leaped upon these neuroses by suggesting that iPhones are so battery inadequate that their owners are wall-huggers. (I cannot confirm that Samsung paid BlackBerry CEO John Chen, who first used the term.)

Apparently, iPhone owners huddle around power outlets like the destitute around a fire burning in a trash can, hoping to watch just one more YouTube video and read just one more email.

Apparently, the Korean electronics giant has evidence that this shaming of the small-screened iPhone is working. For now you can go to selected airports and see words around your power outlets. These words, stunningly, are courtesy of Samsung, and they're as biting as a ravenous, rabid raccoon.

First, they explain that the Samsung Galaxy S5 has Ultra Power Saving Mode. Once you've absorbed those words, you're met with: "So you have the power to be anywhere but here."

This, should you have recently spent too much time in your panic room, is a poke at Apple's latest psalm that "You're more powerful than you think."

Samsung tells me that these angst-inducing ads will be gracing John F. Kennedy International Airport in New York, , as well as Chicago's O'Hare and Midway airports. They may also appear at other airports.

Presumably this decision will rest on just how many garments are torn and ululations are heard at the mere sight of these piercing digs. Given its penchant for marketing-speak, Samsung describes these ads as "reaching consumers right at their pain point."

So if you're flying in the next few weeks, please spare a thought for iPhone users. Some will, obviously, be desperately screaming that Apple's anticipated iPhone 6's battery will have 8-days of battery life. (Well, it does in this video.)