Jobs pitches Apple store concept in '01 (video)

A promotional video of Apple CEO Steve Jobs introducing the first Apple retail store back in 2001 shows how much has changed, and how much is still the same.

Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
Josh Lowensohn
2 min read

With today being the 10th anniversary of the first Apple retail store, it's worth taking a look back at what Apple was actually offering when its first stores opened up. Cult of Mac has dug up a wonderful time capsule (no, not Apple's Time Capsule) of a video featuring Apple CEO Steve Jobs giving a quick walk-through of the first store layout: