The social media site known as Facebook will still use that name, but its parent company has a new brand. On Thursday,that his company will be called "Meta" to reflect the company's focus on building a larger virtual world beyond the Facebook platform. The company also owns photo app Instagram, messaging app WhatsApp and more.
With a platform as popular as Facebook, an announcement this big couldn't go unmocked. The jokes flew even before this week's announcement,. But Zuckerberg's announcement just opened the door for more commentary.
Immediately after the name was announced, the Twitter account for thepicked up on it, quoting the line in its theme song that proclaims, "We did meta first."
Others imagined how the name choice came about, or simply marveled at the choice.
"Honest to god thought this was satire," wrote one Twitter user. "Honest to god. This is the kind of pseudonym they give tech companies in Hallmark movies because it's so ridiculously fake."
Acronyms and more
"Meta" means "showing or suggesting an explicit awareness of itself or oneself as a member of its category : cleverly self-referential," according to Merriam-Webster. But some people thought it could be an acronym, such as "Mark Evading True Accountability," or "Mark Evading Tax Accountability."
Other name ideas
Some, of course, thought there were better choices out there than Meta.
"Was low-key hoping for book face," wrote one Twitter user.
What's in a name?
And people continued to note that a name change is perhaps not getting at Facebook's real problems.
Wrote one person, "Yeah sure, THIS was the issue with Facebook."