Ford flux capacitor option promises time-traveling Fiesta

We can all dream, can't we? Ford gets in on the Back to the Future Day fun by pretending to offer a flux capacitor upgrade.

Amanda Kooser
Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto.
Amanda Kooser
2 min read

Ford flux capacitor
Enlarge Image
Ford flux capacitor
A factory-installed "Back to the Future" flux capacitor? You know you want one. Video screenshot by Amanda Kooser/CNET

Some typical options are available to car buyers who use Ford's online "build & price" tool to spec out their future vehicles. You can get an ash cup/coin holder, a carpeted cargo mat, aluminum wheels, a power moon roof or a cargo organizer. Those are nice accessories, but they're not as cool as a time travel option. What you really want is a factory-installed "Back to the Future" flux capacitor.

Ford is getting in on the Back to the Future Day October 21 celebrations with an entertaining YouTube ad introducing a 2015 flux capacitor option for Focus and Fiesta cars. October 21, 2015 is the day Marty McFly arrives in the future during the 1989 film sequel.

'Back to the Future' gear for right now (pictures)

See all photos

"Securely installed in a stylish enclosure on the center console and powered by 1.21 gigawatts, the flux capacitor literally makes time travel possible. Please time travel with care, keeping in mind that different historical epochs will present unique challenges based on the cultural and technological limitations of the era," the video description reads.

The flux capacitor ad plays out like any marketing video designed to make you want a special vehicle option. There's soothing but energetic music in the background. There's a slow zoom out from the flux capacitor where it sits in the console.

"For recreational use only. Interfering in major historical events is illegal and could have unintended consequences for all of humanity," the fine print at the bottom reads.

From October 21 to 26, customers will be able to visit the Ford "build & price" online tool and select the flux capacitor option for the additional price of $1.21 million (about £781,000, AU$1.7 million).

Just as we're all getting insanely excited about the possibility of having a flux capacitor installed in a Ford Fiesta, this unfortunate disclaimer kills the mood: "Obviously, this upgrade is not actually available." Oh well. We'll just have to settle for a flux capacitor car charger instead.

Watch this: The tech 'Back to the Future' predicted for 2015 -- and what it missed