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'Release the Snyder Cut' Campaign Was Partially Driven by Fake Accounts, Says Report

According to a Rolling Stone report, at least 13% of accounts involved were fake.

Mark Serrels Editorial Director
Mark Serrels is an award-winning Senior Editorial Director focused on all things culture. He covers TV, movies, anime, video games and whatever weird things are happening on the internet. He especially likes to write about the hardships of being a parent in the age of memes, Minecraft and Fortnite. Definitely don't follow him on Twitter.
Mark Serrels
2 min read
A scene from the Snyder Cut on an iPad

The Snyder Cut was famously shot in 4:3 framing.

CNET/Sean Buckley

According to internal reports seen by Rolling Stone, at least 13% of the accounts taking part in the #ReleaseTheSnyderCut conversation online were fake. Two reports, commissioned by WarnerMedia and obtained by Rolling Stone, were responsible for the findings.

Other cybersecurity firms contacted by Rolling Stone also appeared to confirm the Snyder Cut online discourse had a larger than normal amount of spam accounts driving the discussion. Real human activity did continue to drive the majority of conversation around the topic, but 13% is significantly above the usual amount of spam activity surrounding a topic on social media.

The Snyder Cut was a long-discussed Zack Snyder version of Justice League, a critically maligned superhero movie initially directed by Snyder but eventually taken over by Joss Whedon after internal conflicts about the length of the movie. Snyder's 20-year-old daughter also tragically died during production of the movie, which ultimately led both Snyder and his wife, Deborah Snyder, to leave the project. Zack Snyder's representatives did not immediately respond to a request for comment.

After the release of Joss Whedon's version of Justice League, fans began an online campaign to #ReleaseTheSnyderCut, which spurred Warner Bros. to release Snyder's much longer, four-hour version of Justice League on the HBO Max streaming service. Zack Snyder's Justice League ended up rated higher among critics compared to Joss Whedon's original. Snyder's cut holds a 71% rating on Rotten Tomatoes compared to the original's 39%.

Rolling Stone's report goes in-depth on the internal politics leading to the release of Snyder's version of the movie. You can read the full story here.

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