Netflix's biggest upcoming opponent still doesn't have a name.
On Monday, a Disney representative cooled speculation that the entertainment giant's upcoming Netflix killer would be called Disney Play, a title that had been reported last week by Variety.
Instead, the subscription streaming service, which was first announced in, remains nameless.
"A name for the upcoming Disney streaming service has not yet been announced," a Disney representative said in an email.
Luckily for Netflix fans, the shift doesn't include Marvel TV shows like and , which will remain.
As for how much the subscription service will cost, Variety cites Disney CEO Bob Iger as acknowledging it will be less than Netflix's $8 to $14 monthly fee. The service will be the "biggest priority of the company during calendar 2019," according to Iger.
Despite challengers, Netflix is going strong: Itas the world's most valuable media company in May with a market cap of $153.8 billion, compared with Disney's $152 billion.
CBS, which owns CNET, competes in streaming media with its CBS All Access service.
First published Aug. 26, 10:48 p.m. PT.
Clarification, Aug. 27, 3:34 p.m. PT: Updates to clarify that Disney hasn't yet revealed the name of its streaming service.
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