Apple launches free 24-hour music video livestream

Apple Music TV is pretty much what MTV used to be, according to Variety.

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Apple is leaning into music with Apple Music TV.


Apple apparently wanted its MTV and on Monday launched Apple Music TV, a free 24-hour livestream of music videos, live shows and other music events, Variety reported. People in the US can find it on the Apple Music app or the Apple TV app .

It started with a countdown of the top 100 most-streamed songs on Apple Music, Variety noted. On Thursday, it'll apparently go all Bruce Springsteen to celebrate The Boss' upcoming album Letter to You.

It'll premiere a pair of new videos on Friday -- - Joji's 777 and SAINt JHN's Gorgeous -- and plans to premiere new videos every Friday.

The company didn't comment on the service expanding beyond the US.