It may make some sense for Ducati to try its hand at co-branding a mobile phone the way car companies have, but it would have been well advised to wait for a better opportunity.
There's nothing wrong with the choice of Sony Ericsson's Z770 handset, but the customized design makes it look like something that would have come with a Hot Wheels set. It looks particularly amateurish next to high-end offerings from the likes of Porsche and Ferrari.
Maybe Ducati should have started out smaller, such as sticking with the branded DS-220 headset reported by Engadget. After all, even its USB flash drive looks better than this.