Search giant unveils new social-networking tool, as well as a plan to help create ultra-fast broadband access. Also: The birth of a gaming start-up.
In an attempt to convince the social media addicts of the world to spend more time on Google's sites than on competitors like Facebook or Twitter, the search giant unveiled Google Buzz--an ambitious attempt at organizing Web content by relevancy and applying it to social media. Google Buzz marries the Gmail Web interface with status updates and media-sharing technology, all while generating valuable data in the process.
An astounding amount of social-media content is produced every day, across Facebook, Twitter, Flickr, YouTube, and personal blogs, and Google's faith that it could one day index and organize the entire Internet has been shaken by this explosion in Web content.
Rafe and Josh debate Google's Buzz
Google co-founder Sergey Brin on Buzz
Google acquires social search engine Aardvark
Some see Google's new social-networking tool as a privacy nightmare. To others, Buzz is at its root an unwanted, unrequested pest. If you don't particularly want to see updates from contacts you never asked to follow, here's a handy guide for silencing Buzz from the desktop.
Google tweaks Buzz privacy settings
In other Google news, the company--never satisfied with the pace of change--plans a test that will give 50,000 to 500,000 people fiber-optic broadband Internet access with a network speed of a gigabit per second, starting as soon as this year. The company plans to use the experiment to test new ways to build fiber networks and to see what applications programmers can write.
Is Google a wolf in sheep's clothing to ISPs?
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