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Walmart selling $50 iTunes gift card for $40

The retail giant ups the ante on iTunes gift card deals.

Screenshot by Lance Whitney/CNET

Holiday shoppers looking for a gift for their favorite Apple fan can save $10 on an iTunes gift card via Walmart.

The retail company is now offering a $50 electronic iTunes gift card for $40. That seems to be the only deal since Walmart is selling all other iTunes gift cards at their regular prices.

Buyers who opt for the deal receive an initial confirmation e-mail from Walmart and then a second e-mail with access to a PIN. After receiving the PIN, you can then send the card as a gift to your recipient. The turnaround seems to vary, however. Some buyers chiming in on the offer say they got the PIN e-mail within 15 minutes, while others said it took a couple of days.

One person who placed an order said the offer was limited to two cards per purchase. No expiration date was listed.

Walmart joins Best Buy in trimming prices on iTunes gift cards for holiday shoppers.

On Tuesday, Best Buy was selling a $100 iTunes gift card for $85, but that offer was good for just one day. And late last month, Best Buy had offered 15 percent off all iTunes gift cards, a deal that has since expired.