Sybase forms unit for handhelds

The new division will focus on market opportunities and pursue endeavors such as embedding databases in handheld devices.

Sybase had the strategy--now it has the division to go along with it.

The struggling database vendor today announced that it has formed a new mobile computing division.

Sybase earlier this year said it was refocusing its operations on three primary markets: mobile computing, data warehousing, and Web computing.

The Emeryville, California-based firm today said the new mobile and embedded computing division will further focus on market opportunities and pursue such endeavors as embedding databases in handheld devices and intelligent and business applications.

"This new operational structure will enable Sybase to extend its market leadership through dedicated resources and more focused management," said Terry Stepien, Sybase vice president and general manager of the new division.

And the division will take on the responsibility for the product line's success. As a division, it will have its own infrastructure, including profit and loss accountability, research and development, sales and marketing, and channel and customer support systems.

Sybase also announced today the reorganization of its upper ranks, including ending the unusual co-chief executive system. As expected, Mitchell Kertzmann is leaving all the CEO duties to John Chen, who took over as co-CEO in February. Kertzmann will remain chairman of the company.