Short Take: Perfumania goes e-commerce
Discount retail perfume chain Perfumania, began selling on the Internet on Monday, in a bid to shore up sagging sales in its brick-and-mortar stores. The company, which had $180 million in sales last year, says it will use its brand recognition and retail experience to become a "truly global" perfume marketer. Along with perfumes, the site features information for those interested in becoming Perfumania franchisees outside the United States.
Discount retail perfume chain , began selling on the Internet
on Monday, in a bid to shore up sagging sales in its brick-and-mortar stores.
The company, which had $180 million in sales last year, says it will use its
brand recognition and retail experience to become a "truly global" perfume
marketer. Along with perfumes, the site features information for those
interested in becoming Perfumania franchisees outside the United States.